//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate communication"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Public relations
12
Öffentlichkeitsarbeit
12
Consumer behaviour
5
Konsumentenverhalten
5
Social web
5
Advertising
4
Communication
4
Kommunikation
4
Werbung
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Credibility
3
Glaubwürdigkeit
3
Werbewirkung
3
Corporate disclosure
2
Internal communication
2
Interne Kommunikation
2
Internet marketing
2
Native advertising
2
Online-Marketing
2
Sponsoring
2
Sponsorship
2
Unternehmenspublizität
2
credibility
2
social media
2
Agency theory
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Chemical industry
1
Chemieindustrie
1
China
1
Communication media
1
Confidence
1
Corporate communications
1
Corporate sustainability communication
1
Customer integration
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Colton, Deborah A.
1
Dua, Sahil
1
Kapoor, Payal S.
1
Lopes, João
1
Loureiro, Sandra Maria Correia
1
Men, Rita Linjuan
1
Oeldorf-Hirsch, Anne
1
Pierre, Louvins
1
Poploski, Sharon P.
1
Robinson, Katy L.
1
Tagore, Abhinav
1
Thelen, Patrick D.
1
Yang, Yukyung
1
Yue, Cen April
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Corporate communications : an international journal
37
Journal of communication management : an international journal
25
Journal of business research : JBR
16
SpringerLink / Bücher
10
Corporate reputation review : an international journal
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Journal of business ethics : JOBE
7
Journal of promotion management : JPM
7
Springer eBook Collection
7
Strategic corporate communication in the digital age
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Ethical practice of social media in public relations
5
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Research
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Essentials
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Routledge new directions in public relations and communication research
4
essentials
4
Administrative Sciences : open access journal
3
Central European business review : CEBR
3
Communicating corporate social responsibility : perspectives and practice
3
Corporate social responsibility in the digital age
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
European research studies
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
2
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
3
Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Thelen, Patrick D.
;
Robinson, Katy L.
;
Yue, Cen April
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10012385166
Saved in:
4
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
5
A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.
;
Poploski, Sharon P.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->