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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Sustainable product"
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Sustainable product
Consumer behaviour
4
Environmental consciousness
4
Konsumentenverhalten
4
Umweltbewusstsein
4
Advertising effects
3
Brand image
3
Green marketing
3
Markenimage
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green advertising
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Öko-Marketing
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Öko-Produkt
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Environmental management
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green brand equity
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Bang Nguyen Viet
2
Arroyo, Amaranta
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Arroyo, Pilar
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Carrete-Lucero, Lorena de la Paz
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Hang Nguyet Phuong Vo
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Khai Cong Dinh
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Journal of promotion management : innovations in planning and applied research
Business strategy and the environment
20
International journal of consumer studies
14
International journal of hospitality management
12
Journal of retailing and consumer services
10
Journal of business ethics : JOBE
9
Cleaner and responsible consumption
7
International journal of green economics
7
International journal of green economics : IJGE
7
Journal of fashion marketing and management
7
Marketing intelligence & planning
7
Cogent business & management
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
International journal of contemporary hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
Technological forecasting & social change : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of global marketing
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia-Pacific journal of business administration
4
European research studies
4
Green consumerism : perspectives, sustainability, and behavior
4
International journal of production economics
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing communications
4
Psychology & marketing
4
Qualitative market research : an international journal
4
The Oxford handbook of business and the natural environment
4
Wuppertal paper
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of business innovation and research
3
International journal of social entrepreneurship and innovation : IJSEI
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
2
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
3
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
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