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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Social Web"
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Social Web
70
Social web
70
Internet marketing
52
Online-Marketing
52
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
26
Markenführung
26
social media
24
Advertising effects
23
Werbewirkung
23
Advertising
19
Werbung
19
Beziehungsmarketing
17
Relationship marketing
17
Viral marketing
15
Virales Marketing
15
Brand image
14
Markenimage
14
purchase intention
8
Facebook
7
Brand
6
Instagram
6
Markenartikel
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Celebrity endorsement
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Customer integration
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Kundenintegration
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Marketing management
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Marketingmanagement
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social media marketing
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Öffentlichkeitsarbeit
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Corporate Social Responsibility
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Corporate social responsibility
4
Credibility
4
Glaubwürdigkeit
4
influencer marketing
4
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3
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Loureiro, Sandra Maria Correia
7
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
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Zhou, Lijie
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Ababneh, Bashar
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Abbasi, Amir Zaib
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Ardekani, Saeid Saeida
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Arilla, Ramón
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Arora, Anshu
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Arora, Nilesh
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Backes, Kayla
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Baglione, Stephen L.
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Bahtiar Mohamad
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Bang Nguyen Viet
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Basaran Borsai, Anne Marie
1
Becerra, Enrique
1
Boeck, Harold
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Burroughs, Benjamin
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Chen, Caleb Huanyong
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Cho, Su Yeon
1
Chock, T. Makana
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Choi, Yunmi
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Chuenterawong, Ploypin
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Chung, Yoo Jin
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Chwialkowska, Agnieszka
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Colton, Deborah A.
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Dalakas, Vassilis
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Dam, Linda
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Ding Hooi Ting
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Dodoo, Naa Amponsah
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
70
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41
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
42
Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
43
Exploring the role of social media communications in the success of professional sports leagues : an emerging market perspective
Trivedi, Jay
;
Soni, Sigma
;
Kishore, Amit
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 306-331
Persistent link: https://www.econbiz.de/10012423615
Saved in:
44
Facebook as a promotional tool for Spanish museums 2016-2020 and COVID influence
Mas, José M.
;
Arilla, Ramón
;
Gómez, Andrés
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 812-831
Persistent link: https://www.econbiz.de/10012607292
Saved in:
45
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
46
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
Saved in:
47
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
48
Information dissemination and interactions in higher education social media posts
Lund, Brady
;
Wang, Ting
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 547-561
Persistent link: https://www.econbiz.de/10012497684
Saved in:
49
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
50
A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.
;
Poploski, Sharon P.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
Saved in:
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