//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Services marketing quarterly"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
556
Relationship marketing
556
Consumer behaviour
223
Konsumentenverhalten
223
Kundenmanagement
141
Brand management
139
Markenführung
139
Kundenzufriedenheit
103
Customer satisfaction
102
Deutschland
101
Germany
101
Brand image
98
Markenimage
98
Brand
81
Markenartikel
81
Dienstleistungsqualität
77
Service quality
77
Kundenbindung
56
Lieferantenmanagement
54
Social Web
54
Social web
54
Supplier relationship management
54
Theorie
51
Theory
51
Kundenintegration
43
Customer integration
42
Kundenorientierung
41
Marketing management
41
Marketingmanagement
41
Online-Marketing
40
Beziehungsmanagement
39
Kundenwert
38
Internet marketing
37
Brand loyalty
34
Customer value
33
Confidence
32
Vertrauen
32
relationship marketing
31
Einzelhandel
29
Markentreue
28
more ...
less ...
Online availability
All
Undetermined
458
Free
6
Type of publication
All
Book / Working Paper
313
Article
299
Type of publication (narrower categories)
All
Article in journal
300
Aufsatz in Zeitschrift
300
Hochschulschrift
61
Aufsatzsammlung
29
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Bibliografie
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Lehrmittel
1
Ratgeber
1
more ...
less ...
Language
All
English
361
German
251
Author
All
Guzman, Francisco
6
Gil Saura, Irene
5
Fink, Klaus-J.
4
Quach, Sara
4
Bruhn, Manfred
3
Faßnacht, Martin
3
Fetscherin, Marc
3
Foscht, Thomas
3
Greene, Henry
3
Hadwich, Karsten
3
Kumar, V.
3
Leisen Pollack, Birgit
3
Mattila, Anna S.
3
Pompe, Hans-Georg
3
Prentice, Catherine
3
Rho, Taeseok
3
Shin, Hyunju
3
Stauss, Bernd
3
Swoboda, Bernhard
3
Thaichon, Paramaporn
3
Thaichon, Park
3
Torres, Ivonne M.
3
Veloutsou, Cleopatra
3
Zúñiga, Miguel Ángel
3
Agariya, Arun Kumar
2
Banerjee, Shubhomoy
2
Bebber, Suélen
2
Bejou, Azam
2
Belz, Christian
2
Best, Al M.
2
Blut, Markus
2
Broyles, S. Allen
2
Chen, Tser-yieth
2
Choi, Beom Joon
2
Coe, Julie M.
2
Dangelmaier, Wilhelm
2
Dannenberg, Holger
2
Das, Manish
2
Dessart, Laurence
2
Dwivedi, Abhishek
2
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Services marketing quarterly
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
101
The journal of brand management : an international journal
101
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
more ...
less ...
Source
All
ECONIS (ZBW)
612
Showing
1
-
10
of
612
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
6
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
7
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
8
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->