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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Subject
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Beziehungsmarketing
Relationship marketing
99
Consumer behaviour
37
Konsumentenverhalten
37
Lieferantenmanagement
32
Supplier relationship management
32
Customer satisfaction
25
Kundenzufriedenheit
25
relationship marketing
24
Dienstleistungsqualität
17
Service quality
17
Confidence
15
Vertrauen
15
Einzelhandel
11
Retail trade
11
Marketing management
9
Marketingmanagement
9
USA
8
United States
8
trust
8
Brand management
7
Emotion
7
Markenführung
7
customer retention
7
satisfaction
7
Bank
6
Bibliometrics
6
Bibliometrie
6
Customer value
6
Kundenwert
6
relationship quality
6
Brand image
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer retention
5
Dienstleistungssektor
5
Kundenbindung
5
Lieferkette
5
Markenimage
5
Service industry
5
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99
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Gil Saura, Irene
4
Agariya, Arun Kumar
2
Bebber, Suélen
2
Bejou, Azam
2
Chen, Tser-yieth
2
Faßnacht, Martin
2
Grewal, Dhruv
2
Hartline, Michael D.
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Lindsey-Mullikin, Joan
2
Milan, Gabriel Sperandio
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Nguyen, Tho D.
2
Nguyen, Trang T. M.
2
Nor Asiah Omar
2
O’Reilly, Kelley
2
Quach, Sara
2
Ricard, Line
2
Ruiz-Molina, María-Eugenia
2
Singh, Deepali
2
Thaichon, Paramaporn
2
Woisetschläger, David M.
2
Zboja, James J.
2
Zuraidah Zainol
2
Abeza, Gashaw
1
Abu, Mimi Liana
1
Achen, Rebecca M.
1
Agarwal, Anuja
1
Ahsan, Kamrul
1
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1
Al-Weshah, Ghazi A.
1
Algharabat, Raed
1
Algunaid, Najib
1
Alhammad, Fwwaz
1
Alnsour, Muhammed S.
1
Alter, Steven
1
Baker, David S.
1
Bala, Renu
1
Banerjee, Madhumita
1
Barbosa Pereira, Carla Alexandra
1
Barcellos, Paulo Fernando Pinto
1
Bardauskaite, Indre
1
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
99
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31
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99
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31
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
32
The impact of relational governance on relational exchange performance : a case of the Taiwanese automobile industry
Yeh, Ying-pin
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10010392657
Saved in:
33
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Saved in:
34
Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol
;
Norjaya Mohd. Yasin
;
Nor Asiah Omar
; …
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
Saved in:
35
Client relationship marketing practices : an exploratory study of the legal industry
Woo, Kok Ming
;
Leelapanyalert, Kannika
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 286-317
Persistent link: https://www.econbiz.de/10010474276
Saved in:
36
Building relationships from the outside in : a case study of falken tire's drift toward success
O’Reilly, Kelley
;
Eckert, Jim
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10010490471
Saved in:
37
Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques
;
Cardoso, Margarida G. M. S.
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
Saved in:
38
A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio
;
Toni, Deonir de
;
Barcellos, …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
Saved in:
39
When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer
;
Parsons, Elizabeth
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
Saved in:
40
Electronic networks and relationship marketing : qualitative evidence from Jordanian travel agencies
Al-Weshah, Ghazi A.
;
Alnsour, Muhammed S.
;
Al-Hyari, Khalil
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
4
,
pp. 261-279
Persistent link: https://www.econbiz.de/10010244781
Saved in:
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