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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
7
Emotion
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand
5
Brand image
5
Brand management
5
Markenartikel
5
Markenführung
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Markenimage
5
Brand love
3
Customer satisfaction
3
Kundenzufriedenheit
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Brand loyalty
2
Markentreue
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brand loyalty
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Arbeitsverhalten
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Arbeitszufriedenheit
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Bibliometrics
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Brand experience
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Brand identification
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Consumer - brand Relationships
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Consumption
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Dienstleistungsqualität
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Electronic Commerce
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Employee empathy
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India
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Indien
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Ali, Ahsan
1
Arghashi, Vahideh
1
Bahadur, Waseem
1
Bajpai, Naval
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Bhatti, Zeeshan Ahmed
1
Bozbay, Zehra
1
Deependra Singh
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Gumparthi, Vivek Pani
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Karami, Azhdar
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Kautish, Pradeep
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Khan, Ali Nawaz
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Khan, Muhammad Asif
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Khare, Arpita
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Kulshreshtha, Kushagra
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Patra, Sabyasachi
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Sharma, Rajesh
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
41
Journal of retailing and consumer services
38
International journal of hospitality management
36
The journal of services marketing
19
The journal of brand management : an international journal
16
The journal of product & brand management
14
Psychology & marketing
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of service theory and practice : JSTP
9
Service business
9
The service industries journal
9
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of service research : JSR
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Administrative Sciences : open access journal
5
Cogent business & management
5
International journal of market research
5
Journal of customer behaviour
5
Journal of the Academy of Marketing Science
5
The international journal of bank marketing : IJBM
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business excellence : IJBEX
4
International journal of electronic marketing and retailing : IJEMR
4
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ECONIS (ZBW)
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1
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
2
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
3
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
4
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
The phenomenon of brand love : a systematic literature review
Gumparthi, Vivek Pani
;
Patra, Sabyasachi
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 93-132
Persistent link: https://www.econbiz.de/10012258649
Saved in:
7
Investigating the effect of employee empathy on service loyalty : the mediating role of trust in and satisfaction with a service employee
Bahadur, Waseem
;
Khan, Ali Nawaz
;
Ali, Ahsan
;
Usman, …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10012258657
Saved in:
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