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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Soziale Internetplattform"
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Virales Marketing
Social Web
383
Social web
383
Consumer behaviour
258
Konsumentenverhalten
258
Internet marketing
180
Online-Marketing
180
Beziehungsmarketing
94
Relationship marketing
94
Brand management
85
Markenführung
85
Viral marketing
80
Online retailing
70
Online-Handel
70
Social media
67
Brand image
50
Markenimage
50
E-commerce
45
Electronic Commerce
45
Social media marketing
36
Confidence
33
Customer satisfaction
33
Kundenzufriedenheit
33
Vertrauen
33
Holiday behaviour
32
Urlaubsverhalten
32
Advertising effects
31
Customer integration
31
Kundenintegration
31
Werbewirkung
31
Tourism
30
Tourismus
30
Social network
29
Soziales Netzwerk
29
Brand
25
Tourism marketing
25
Tourismusmarketing
25
Facebook
24
Einzelhandel
23
Retail trade
23
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Law, Chun Hung Roberts
3
Rana, Nripendra P.
3
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Dwivedi, Yogesh Kumar
2
Mpinganjira, Mercy
2
Schuckert, Markus
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Abbasi, Amir Zaib
1
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Barzoki, Ali Shaemi
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bhattarai, Ashok
1
Bonifield, Carolyn M.
1
Bright, Laura F.
1
Browning, Victoria
1
Butcher, Ken
1
Butt, Irfan
1
Byun, Kate Jeonghee
1
Cantoni, Lorenzo
1
Chakraborty, Shibashish
1
Chen, Chihchien
1
Chen, Wenbo
1
Chen, Yimiao
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Journal of travel and tourism marketing
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
5
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
6
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
7
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
10
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
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