//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Hill, Shawndra"
~person:"Schweidel, David A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
6
Werbewirkung
6
Advertising
4
Internet marketing
4
Online-Marketing
4
Werbung
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
advertising
3
Brand
2
Markenartikel
2
Product Placement
2
Product placement
2
Social Web
2
Social web
2
brand strategy
2
product placement
2
social media
2
Brand image
1
Causality analysis
1
Electoral campaign
1
Experiment
1
Fernsehwerbung
1
Kausalanalyse
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Netherlands
1
Niederlande
1
Political finance
1
Politikfinanzierung
1
Search engine
1
Suchmaschine
1
TV advertising
1
Television advertising
1
Viral marketing
1
Virales Marketing
1
Voting behaviour
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Hill, Shawndra
Schweidel, David A.
Tucker, Catherine
9
Sayedi, Amin
5
Goldfarb, Avi
4
Wilbur, Kenneth C.
4
Fossen, Beth L.
3
Jerath, Kinshuk
3
Rutz, Oliver J.
3
Zhu, Yi
3
Bright, Laura F.
2
Chung, Doug J.
2
Ghose, Anindya
2
Gordon, Brett R.
2
Hartmann, Wesley R.
2
Johnson, Garrett A.
2
Katona, Zsolt
2
Krishnamurthi, Lakshman
2
Lepkowska-White, Elzbieta
2
Lewis, Michael
2
Lodish, Leonard M.
2
Lu, Shijie
2
Luo, Xueming
2
Matwyshyn, Andrea M.
2
McAlister, Leigh
2
Milne, George R.
2
Phau, Ian
2
Sahni, Navdeep S.
2
Shachar, Ron
2
Shin, Woochoel
2
Simonov, Andrey
2
Teixeira, Thales
2
Trusov, Michael
2
Wu, Chunhua
2
Yang, Sha
2
Yoon, Hye Jin
2
Akella, Ram
1
Amaldoss, Wilfred
1
Anderson, Eric T.
1
Andrews, Michelle
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Columbia Business School Research Paper
1
Journal of advertising research
1
Journal of marketing
1
Quantitative marketing and economics : QME
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
3
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
4
A border strategy analysis of ad source and message tone in senatorial campaigns
Wang, Yanwen
;
Lewis, Michael
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 333-355
Persistent link: https://www.econbiz.de/10011884339
Saved in:
5
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
6
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->