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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Advertising
Consumer behaviour
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Springer eBook Collection / Business and Economics
SpringerLink / Bücher
39
Journal of internet commerce
31
Journal of retailing and consumer services
31
Telecommunications policy : the international journal of digital economy, data sciences and new media
31
Journal of business research : JBR
30
Electronic commerce research
27
International journal of business information systems : IJBIS
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Information systems research : ISR
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
Gabler Edition Wissenschaft
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of internet marketing and advertising : IJIMA
18
NBER working paper series
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Information economics and policy : IEP
17
International journal of electronic business
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Journal of management information systems : JMIS
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Working paper / National Bureau of Economic Research, Inc.
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Journal of global information management : an official publication of the Information Resources Management Association
16
NBER Working Paper
16
Applied economics letters
15
Lecture notes in computer science
15
Reihe Electronic Commerce
15
CESifo working papers
14
Economics : digitale Ökonomie und struktureller Wandel
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European research studies
13
Technological forecasting & social change : an international journal
13
Electronic commerce research and applications
12
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Global business review
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of retail & distribution management
12
Kom / Kommission der Europäischen Gemeinschaften
12
OECD Digital Economy Papers
12
Ausgewählte Studien des ECC-Handel
11
Electronic markets : benefits, costs and risks
11
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ECONIS (ZBW)
37
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1
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
Saved in:
3
Need for touch and two-way communication in e-commerce
Lee, Yun Jung
;
Yang, Sujin
;
Johnson, Zachary
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
Saved in:
4
Impulse buying tendencies among online shoppers in Sweden
Styvén, Maria
;
Foster, Tim
;
Wallström, Åsa
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011813332
Saved in:
5
Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
Saved in:
6
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
Saved in:
7
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
8
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
9
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
Saved in:
10
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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