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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Springer eBook Collection / Business and Economics
SpringerLink / Bücher
39
Journal of retailing and consumer services
31
Journal of business research : JBR
30
Journal of internet commerce
30
Telecommunications policy : the international journal of digital economy, data sciences and new media
30
Electronic commerce research
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International journal of business information systems : IJBIS
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Gabler Edition Wissenschaft
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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NBER working paper series
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International journal of electronic business
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International journal of internet marketing and advertising : IJIMA
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Journal of global information management : an official publication of the Information Resources Management Association
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NBER Working Paper
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Applied economics letters
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Information economics and policy : IEP
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Lecture notes in computer science
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Reihe Electronic Commerce
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CESifo working papers
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Economics : digitale Ökonomie und struktureller Wandel
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Global business review
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International journal of retail & distribution management
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Kom / Kommission der Europäischen Gemeinschaften
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OECD Digital Economy Papers
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Ausgewählte Studien des ECC-Handel
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Electronic commerce research and applications
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Electronic markets : benefits, costs and risks
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European research studies
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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1
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
Saved in:
3
Need for touch and two-way communication in e-commerce
Lee, Yun Jung
;
Yang, Sujin
;
Johnson, Zachary
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
Saved in:
4
Impulse buying tendencies among online shoppers in Sweden
Styvén, Maria
;
Foster, Tim
;
Wallström, Åsa
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011813332
Saved in:
5
Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
Saved in:
6
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
Saved in:
7
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
8
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
9
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
Saved in:
10
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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