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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Technological forecasting & social change : an international journal"
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Search: subject:"Social Web"
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Social Web
337
Social web
337
Consumer behaviour
122
Konsumentenverhalten
122
Internet marketing
117
Online-Marketing
117
Social media
74
Social network
57
Soziales Netzwerk
56
Beziehungsmarketing
45
Relationship marketing
45
Brand management
42
Markenführung
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Viral marketing
38
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38
Online retailing
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Online-Handel
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Peltier, James
5
Akram, Muhammad Shakaib
4
Barnes, Stuart J.
4
Hajli, Nick
4
Laurell, Christofer
4
Sandström, Christian
4
Bhatti, Zeeshan Ahmed
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Dhir, Amandeep
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Divakaran, Pradeep Kumar Ponnamma
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Dwivedi, Yogesh Kumar
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Islam, Nazrul
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Kaur, Puneet
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Lin, Chieh-Peng
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Osei-Frimpong, Kofi
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Schibrowsky, John A.
3
Shareef, Mahmud Akhter
3
Toral, S. L.
3
Wang, Wei
3
Ali, Maged
2
Altobello, Suzanne A.
2
Azab, Nahed
2
Barlatier, Pierre-Jean
2
Benyoucef, Morad
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Bhattarai, Ashok
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Bourlakis, Michael
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Bright, Laura F.
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Caputa, Wiesława
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Chen, Shih-Chih
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Coker, Kesha K.
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Dix, Steve
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Dora, Manoj
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Farhang, Maryam
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Foroudi, Pantea
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Gupta, Suraksha
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Hofacker, Charles F.
2
Kachour, Maher
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Kim, Seeun
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2
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Technological forecasting & social change : an international journal
Journal of business research : JBR
439
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
340
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340
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
3
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
Saved in:
4
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
5
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
6
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
7
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
8
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
9
"Take my advice" : entrepreneurial consumers and the ecosystemic logics of digital platforms
Fonseca, André Luís A. da
;
Chimenti, Paula
;
Campos, …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014472951
Saved in:
10
Panic buying and fake news in urban vs. rural England : a case study of twitter during COVID-19
Ali, Maged
;
Gomes, Lucas Moreira
;
Azab, Nahed
;
Souza, …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014473374
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