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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising"
~subject:"Fernsehwerbung"
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Search: subject:"Advertising effects"
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Advertising
Fernsehwerbung
Advertising effects
71
Werbewirkung
71
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
37
Online-Marketing
37
Werbung
35
Brand management
17
Markenführung
17
Social Web
17
Social web
17
Brand image
14
Markenimage
14
USA
12
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12
Marketing management
8
Marketingmanagement
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Brand
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Emotion
7
Markenartikel
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7
Online retailing
6
Online-Handel
6
Viral marketing
6
Virales Marketing
6
Age group
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Facebook
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Internet advertising
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Online advertising
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Cognition
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Sales promotion
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Social media marketing
4
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Advertisement
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39
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Bright, Laura F.
2
Chan, Kara
2
Herrmann, Jean-Luc
2
Kergoat, Marine
2
Lepkowska-White, Elzbieta
2
Meyer, Thierry
2
Milne, George R.
2
Berg, Hanna
1
Bittner, Jenny V.
1
Boateng, Henry
1
Bournois, Frank
1
Brandt, Alan
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Brown, Brian P.
1
Callaghan, Glenn M.
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Ceylan, Aylin
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1
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1
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1
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1
Craton, Lincoln G.
1
Davila, Andrès
1
Dianoux, Christian
1
Doss, Brian D.
1
Gangadharbatla, Harsha
1
Georgia, Emily J.
1
Grigaliunaite, Viktorija
1
Groff, Yuni
1
Hao, Andy
1
Hatzithomas, Leonidas
1
Hernandez, Monica D.
1
Huang, Xiao
1
Huang, Yan
1
Jansen, Bernard J.
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Kader, Mohammad Shahidul
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1
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1
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of consumer marketing
International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
135
Journal of advertising research
131
Journal of advertising : official publication of the American Academy of Advertising
124
Journal of marketing communications
119
Journal of business research : JBR
116
Journal of promotion management : JPM
59
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
43
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
38
European journal of marketing : EJM
37
Journal of retailing and consumer services
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Health marketing quarterly
31
Young consumers : insight and ideas for responsible marketers
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
Journal of advertising
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
Journal of marketing research
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Marketing intelligence & planning
16
Journal of the Academy of Marketing Science
15
Marketing : ZFP ; journal of research and management
15
SpringerLink / Bücher
15
Journal of business ethics : JOBE
14
NBER Working Paper
14
NBER working paper series
14
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ECONIS (ZBW)
39
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
The effects of live comments and advertisements on social media engagement : application to short-form online video
Zhang, Xiaodan
;
Zhao, Zhanbo
;
Wang, Kui
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 485-505
Persistent link: https://www.econbiz.de/10015062524
Saved in:
3
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
4
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
5
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
6
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
7
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
8
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
9
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
10
I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark
;
Brandt, Alan
;
Groff, Yuni
;
Lopez, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
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