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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The service industries journal"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Loyalty program"
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Relationship marketing
Kundenbindungsprogramm
12
Loyalty program
12
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
5
Mobile Business
5
Mobile business
5
USA
4
United States
4
Customer retention
2
Direct marketing
2
Direktmarketing
2
Kundenbindung
2
Marketing management
2
Marketingmanagement
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
customer demotion
2
customer loyalty
2
Advertising effects
1
Anreiz
1
Arbeitsethik
1
Confidence
1
Credit card
1
Customer satisfaction
1
Decision-making
1
Dienstleistungsqualität
1
E-referral incentive programs
1
Einzelhandel
1
Endowed loyalty
1
Fast Food
1
Fast food
1
Incentives
1
Information dissemination
1
Informationsverbreitung
1
Innovation adoption
1
Innovationsakzeptanz
1
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Aufsatz in Zeitschrift
Article in journal
5
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English
5
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Baker, Melissa A.
1
Berlo, Geert van
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Fu, Xiaorong
1
Ha, Sejin
1
Legendre, Tiffany S.
1
Pang, Jing
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Stein, Alisha
1
Stoel, Leslie
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The service industries journal
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
European journal of marketing
2
European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production economics
2
International journal of production research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economics & management strategy : JEMS
2
Journal of international marketing
2
Journal of marketing
2
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ECONIS (ZBW)
5
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1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
3
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
4
Customer demotion in hierarchical loyalty programmes
Berlo, Geert van
;
Bloemer, Johanna M.
;
Blazevic, Vera
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 922-937
Persistent link: https://www.econbiz.de/10010394602
Saved in:
5
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
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