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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Confidence"
~subject:"Marketingmanagement"
~type:"article"
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Confidence
Marketingmanagement
Brand management
42
Markenführung
42
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Social Web
30
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Aljuhmani, Hasan Yousef
1
Barger, Victor A.
1
Bayram, Pelin
1
Chahal, Hardeep
1
Cronin, John
1
Dąbrowski, Dariusz
1
Elrehail, Hamzah
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Hettche, Matt
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Holliman, Geraint
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Horky, Alisha Blakeney
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Hu, Jing
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Jung, Sojin
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Kananukul, Chawanuan
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Kim, Dae-Hee
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Pathak-Shelat, Manisha
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Rani, Anu
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Rowley, Jennifer
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Samarah, Tariq
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Schivinski, Bruno
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
61
The journal of brand management : an international journal
53
The journal of product & brand management
47
Journal of retailing and consumer services
35
European journal of marketing : EJM
23
Journal of strategic marketing
22
Journal of marketing communications
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing management : MM
16
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Marketing intelligence & planning
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of advertising : the review of marketing communications
10
International marketing review
10
Journal of global marketing
10
Journal of marketing
10
Journal of retailing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The journal of business & industrial marketing
10
International review on public and non-profit marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of internet commerce
9
Journal of the Academy of Marketing Science
9
Business horizons
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of internet marketing and advertising : IJIMA
8
International journal of retail & distribution management
8
Journal of marketing for higher education
8
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
8
The marketing review
8
European research studies
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Asian finance, economics and business : JAFEB
6
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ECONIS (ZBW)
12
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1
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
2
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
3
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
4
How trust moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
5
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
6
Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
Saved in:
7
Beyond resumes : linkedIn for marketing educators
Hutchins, Amber L.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 137-147
Persistent link: https://www.econbiz.de/10011590139
Saved in:
8
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
9
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
10
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
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