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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Konsumentenverhalten"
~subject:"Pre-purchase search"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
16
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Food policy : economics planning and politics of food and agriculture
10
Journal of consumer behaviour : an international research review
9
Journal of retailing and consumer services
9
Journal of the Academy of Marketing Science
9
Information systems research : ISR
8
International journal of consumer studies
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of food products marketing
8
International journal of hospitality management
7
Journal of marketing research : JMR
7
Journal of retailing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
NBER Working Paper
6
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
6
German journal of agricultural economics : GJAE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
4
Agricultural and resource economics review : ARER
3
Health marketing quarterly
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Journal of economic behavior & organization : JEBO
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of electronic commerce research : JECR
3
Journal of institutional and theoretical economics : JITE
3
Journal of marketing communications
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Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management information systems : mis quarterly
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The journal of consumer marketing
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Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Pre-purchase information search : too many sources to choose
Broilo, Patricia Liebesny
;
Espartel, Lélis Balestrin
; …
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011567073
Saved in:
3
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
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