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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
Brand management
42
Markenführung
42
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Social Web
30
Social web
30
Brand image
22
Markenimage
22
Beziehungsmarketing
16
Relationship marketing
16
Social media marketing
16
Brand
12
Markenartikel
10
Marketing management
9
Facebook
8
Advertising effects
6
Branding
6
Werbewirkung
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Advertising
5
Social networking sites
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Werbung
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Brand equity
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Marketing communications
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Viral marketing
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Virales Marketing
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Confidence
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Consumer behavior
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Customer integration
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Internet
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Kundenintegration
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Personal branding
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Social media advertising
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Vertrauen
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Aufsatz in Zeitschrift
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9
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English
9
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Barger, Victor A.
1
Cronin, John
1
Dąbrowski, Dariusz
1
Hettche, Matt
1
Holliman, Geraint
1
Horky, Alisha Blakeney
1
Hu, Jing
1
Hutchins, Amber L.
1
Kim, Dae-Hee
1
Liu, Xin
1
Paltier, James W.
1
Pathak, Xema
1
Pathak-Shelat, Manisha
1
Payne, Elizabeth Manser
1
Pelletier, Mark J.
1
Rowley, Jennifer
1
Schivinski, Bruno
1
Spiller, Lisa D.
1
Xu, Bing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
45
The journal of brand management : an international journal
44
The journal of product & brand management
31
European journal of marketing : EJM
20
Journal of strategic marketing
20
Journal of retailing and consumer services
19
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International marketing review
9
Journal of marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
International journal of advertising : the review of marketing communications
8
Journal of promotion management : JPM
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of internet commerce
5
Journal of marketing for higher education
5
AMS review : official publication of the Academy of Marketing Science
4
European research studies
4
Global journal of business management : GJBM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of consumer studies
4
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ECONIS (ZBW)
9
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1
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
2
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
3
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
4
Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
Saved in:
5
Beyond resumes : linkedIn for marketing educators
Hutchins, Amber L.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 137-147
Persistent link: https://www.econbiz.de/10011590139
Saved in:
6
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
7
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
8
Analyzing media types and content orientations in Facebook for global brands
Kim, Dae-Hee
;
Spiller, Lisa D.
;
Hettche, Matt
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10011297941
Saved in:
9
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
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