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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
~subject:"Theory"
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Social Web
96
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83
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75
Online-Marketing
75
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32
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32
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28
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27
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
NBER working paper series
594
Working paper / National Bureau of Economic Research, Inc.
540
NBER Working Paper
534
Journal of business research : JBR
443
SpringerLink / Bücher
331
Discussion paper / Centre for Economic Policy Research
309
CESifo working papers
292
Technological forecasting & social change : an international journal
267
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
214
Journal of international economics
202
IMF working papers
182
IMF working paper
177
Working paper
167
Journal of development economics
151
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
144
Policy research working paper : WPS
143
Economics letters
136
Europäische Hochschulschriften / 5
136
Journal of international money and finance
132
Discussion paper series / IZA
131
Economic modelling
117
Journal of management information systems : JMIS
117
Tourism management : research, policies, practice
117
An Elgar reference collection
112
Applied economics
110
European economic review : EER
109
Springer eBook Collection
107
CESifo Working Paper Series
106
Discussion papers / CEPR
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Discussion paper
102
Management science : journal of the Institute for Operations Research and the Management Sciences
99
The international library of critical writings in economics
99
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
98
Discussion paper / Tinbergen Institute
95
The economic journal : the journal of the Royal Economic Society
95
Edward Elgar E-Book Archive
94
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ECONIS (ZBW)
96
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1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
3
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
4
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
5
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
6
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
7
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
8
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
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