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~isPartOf:"Journal of retailing"
~isPartOf:"Journal of revenue and pricing management"
~isPartOf:"NBER Working Paper"
~subject:"Sales promotion"
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Search: subject_exact:"Preismanagement"
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Sales promotion
Preismanagement
595
Pricing strategy
595
Revenue management
163
Revenue-Management
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Theorie
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163
Consumer behaviour
117
Konsumentenverhalten
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Price discrimination
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pricing
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Breugelmans, Els
2
Allender, William J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bertini, Marco
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Campo, Katia
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DeRoos, Nicolas
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Foubert, Bram
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Kim, Claire Heeryung
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Koo, Jieun
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Lu, Qiang
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Martín Herrán, Guiomar
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Journal of retailing
Journal of revenue and pricing management
NBER Working Paper
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
SpringerLink / Bücher
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The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
2
International journal of industrial organization
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International journal of market research
2
International journal of production economics
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International journal of production research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of customer behaviour
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of economics & management strategy : JEMS
2
Journal of marketing analytics : JMA
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ECONIS (ZBW)
19
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1
Decoding price promotions : a moderated mediation model of fairness, trust, and deal proneness
Dawra, Jagrook
;
Katyal, Kanupriya
- In:
Journal of revenue and pricing management
22
(
2023
)
4
,
pp. 248-265
Persistent link: https://www.econbiz.de/10014326701
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Evaluating promotional pricing effectiveness using convenience store daily sales data
Naragain Phumchusri
;
Warot Kosawanitchakarn
;
Sirawich …
- In:
Journal of revenue and pricing management
22
(
2023
)
5
,
pp. 362-373
Persistent link: https://www.econbiz.de/10014372651
Saved in:
4
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
5
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
6
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
7
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
8
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
9
Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram
;
Breugelmans, Els
;
Gedenk, Karen
;
Rolef, …
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
Saved in:
10
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
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