Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Jieun Koo, Kwanho Suk
| Year of publication: |
2020
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|---|---|
| Authors: | Koo, Jieun ; Suk, Kwanho |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 3, p. 383-396
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| Subject: | Attentional shift | Framing | Free promotion | Loss aversion | Pricing | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Verkaufsförderung | Sales promotion | Experiment | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420854