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~isPartOf:"Journal of retailing"
~isPartOf:"Journal of strategic marketing"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Search: subject:"Brand"
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Erfolgsfaktor
Marketing management
Brand management
138
Markenführung
138
Consumer behaviour
105
Konsumentenverhalten
105
Brand image
88
Markenimage
88
Brand
54
Markenartikel
52
Beziehungsmarketing
39
Relationship marketing
39
Einzelhandel
36
Retail trade
36
Marketingmanagement
33
Handelsmarke
15
Store brand
15
Customer satisfaction
12
Kundenzufriedenheit
12
Internet marketing
11
Online-Marketing
11
Preismanagement
11
Pricing strategy
11
Social Web
10
Social web
10
Advertising effects
9
Einzelhandelspreis
9
Retail price
9
Sales promotion
9
Verkaufsförderung
9
Werbewirkung
9
Online retailing
8
Online-Handel
8
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Firm performance
7
Firmenimage
7
Sustainable product
7
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7
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7
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34
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English
34
Author
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Areni, Charles Scott
2
Merrilees, Bill
2
Rahman, Kaleel
2
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Bachtel, Robert C.
1
Banerjee, Shubhomoy
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Birch, Dawn
1
Blair, Edward A.
1
Bridson, Kerrie Christine
1
Burke, Sandra J.
1
Casselman, R. Mitch
1
Chung, Hwan
1
Coffie, Stanley
1
Davari, Arezoo
1
De Run, Ernest Cyril
1
Dekimpe, Marnik G.
1
Echambadi, Raj
1
Evans, Jody
1
Farris, Paul W.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Gotsi, Manto
1
Guissoni, Leandro A.
1
Hawkins, Matthew A.
1
Hirvonen, Saku
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Johnston, Wesley James
1
Keller, Kristopher Oliver
1
Koll, Oliver
1
Lancaster, Geoff
1
Laukkanen, Tommi
1
Lawley, Meredith
1
Lee, Eunkyu
1
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Journal of retailing
Journal of strategic marketing
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of retailing and consumer services
22
Journal of marketing communications
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
The marketing review
14
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
34
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1
Communication channel efficiency across the early lifecycle stages of a
brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
4
Customers' relationship maintenance and loyalty intentions after a
brand
transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
5
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
6
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
7
How multiple strategic orientations impact
brand
equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
8
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
9
Market orientation and customer-based corporate
brand
equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
10
Strategic
brand
management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
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