//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
134
Markenführung
134
Consumer behaviour
86
Konsumentenverhalten
86
Brand image
62
Markenimage
62
Brand
54
Markenartikel
51
Einzelhandel
30
Retail trade
30
Beziehungsmarketing
23
Relationship marketing
23
Marketing management
19
Marketingmanagement
19
Handelsmarke
13
Store brand
13
Innovation
11
Advertising effects
9
Brand extension
9
Markentransfer
9
Social Web
9
Social web
9
Werbewirkung
9
Brand equity
8
New product development
8
Retailing
8
Produktentwicklung
7
Branding
6
Customer satisfaction
6
Emerging economies
6
Internet marketing
6
Kundenzufriedenheit
6
Online retailing
6
Online-Handel
6
Online-Marketing
6
Preismanagement
6
Pricing strategy
6
Schwellenländer
6
Store brands
6
Einzelhandelspreis
5
more ...
less ...
Online availability
All
Undetermined
69
Free
10
Type of publication
All
Article
134
Type of publication (narrower categories)
All
Article in journal
134
Aufsatz in Zeitschrift
134
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Bayus, Barry L.
3
Brady, Michael K.
3
Calantone, Roger J.
3
Diamantopoulos, Adamantios
3
Homburg, Christian
3
Katsikeas, Constantine S.
3
Keller, Kevin Lane
3
Ma, Yu
3
Verhoef, Peter C.
3
Barone, Michael J.
2
Bodur, H. Onur
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Chung, Hwan
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Jewell, Robert D.
2
Khamitov, Mansur
2
Kirca, Ahmet H.
2
Kumar, V.
2
Kupfer, Ann-Kristin
2
Lee, Eunkyu
2
Mullins, Ryan
2
Narasimhan, Chakravarthi
2
Ozkaya, H. Erkan
2
Seetharaman, Seethu
2
Sethuraman, Raj
2
Sherry, John F.
2
Sloot, Laurens M.
2
Suri, Anshu
2
Taube, Markus
2
Voorhees, Clay M.
2
Zhao, Yanhui
2
Aggarwal, Praveen
1
Ahearne, Michael
1
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Andras, Trina Larsen
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of the Academy of Marketing Science
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
116
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
134
Showing
1
-
10
of
134
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan
;
Hinze, Tobias
;
Völckner, Franziska
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
Saved in:
5
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
6
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
7
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
8
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
9
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
10
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->