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~isPartOf:"Journal of retailing"
~isPartOf:"Omega : the international journal of management science"
~person:"Ailawadi, Kusum L."
~person:"Xu, Jiayan"
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Vertriebsweg
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Lieferkette
2
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1
Brand extension
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Brand image
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Consumer behaviour
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Distribution coverage
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Distribution metrics
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Ailawadi, Kusum L.
Xu, Jiayan
Breugelmans, Els
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Campo, Katia
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Journal of retailing
Omega : the international journal of management science
Marketing letters : a journal of research in marketing
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Brand extension and channel structure : an analysis of the effects of social influence
Song, Haiqing
;
Duan, Housheng
;
Deng, Sijing
;
Xu, Jiayan
- In:
Omega : the international journal of management science
110
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013207729
Saved in:
2
The impacts of sales efforts and mode of payment on the competition between agent and retailer
Duan, Housheng
;
Deng, Sijing
;
Song, Haiqing
;
Xu, Jiayan
- In:
Omega : the international journal of management science
103
(
2021
),
pp. 1-27
Persistent link: https://www.econbiz.de/10012581754
Saved in:
3
Managing multi- and omni-channel distribution : metrics and research directions
Ailawadi, Kusum L.
;
Farris, Paul W.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011704707
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