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~isPartOf:"Journal of retailing"
~isPartOf:"Omega : the international journal of management science"
~person:"Mantrala, Murali K."
~person:"Xu, Jiayan"
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Mantrala, Murali K.
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Journal of retailing
Omega : the international journal of management science
Journal of marketing
1
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ECONIS (ZBW)
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1
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
2
Brand extension and channel structure : an analysis of the effects of social influence
Song, Haiqing
;
Duan, Housheng
;
Deng, Sijing
;
Xu, Jiayan
- In:
Omega : the international journal of management science
110
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013207729
Saved in:
3
The impacts of sales efforts and mode of payment on the competition between agent and retailer
Duan, Housheng
;
Deng, Sijing
;
Song, Haiqing
;
Xu, Jiayan
- In:
Omega : the international journal of management science
103
(
2021
),
pp. 1-27
Persistent link: https://www.econbiz.de/10012581754
Saved in:
4
Strategic information management in a distribution channel
Guan, Xu
;
Mantrala, Murali K.
;
Bian, Yiwen
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10012102917
Saved in:
5
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
6
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
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