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~isPartOf:"Journal of retailing"
~language:"eng"
~subject:"E-Business"
~subject:"Marketing management"
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E-Business
Marketing management
Consumer behaviour
159
Konsumentenverhalten
159
Einzelhandel
152
Retail trade
152
Relationship marketing
104
Beziehungsmarketing
103
Distribution channel
68
Vertriebsweg
68
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
50
Customer satisfaction
33
Kundenzufriedenheit
33
E-commerce
30
Electronic Commerce
30
Internet marketing
30
Marketingmanagement
30
Online-Marketing
30
Ladengestaltung
27
Store design
27
Dienstleistungsqualität
25
Service quality
25
Brand
23
Retailing
22
Brand image
21
Lieferantenmanagement
21
Markenartikel
21
Markenimage
21
Supplier relationship management
21
Viral marketing
20
Virales Marketing
20
Preismanagement
19
Pricing strategy
19
Customer service
17
Kundenservice
17
Theorie
17
Theory
17
Sales promotion
15
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English
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Ailawadi, Kusum L.
1
Anderl, Eva
1
Bachtel, Robert C.
1
Baker, Julie
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Bearden, William O.
1
Beauchamp, J. P.
1
Binder, Christian
1
Blair, Edward A.
1
Bodapati, Anand V.
1
Bolton, Ruth N.
1
Bove, Liliana L.
1
Brandon, Renee
1
Breugelmans, Els
1
Cai, Gangshu
1
Campo, Katia
1
Cao, Lanlan
1
Cao, Wenbin
1
Carlson, Jay P.
1
Chandukala, Sandeep R.
1
Chen, Ying-Ju
1
Chung, Hwan
1
Coker, Brent
1
Dekimpe, Marnik G.
1
Donthu, Naveen
1
Dotson, Jeffrey P.
1
Echambadi, Raj
1
Emrich, Oliver
1
Farris, Paul W.
1
Fay, Scott
1
Fudurić, Morana
1
Fürst, Andreas
1
Gangwar, Manish
1
Gauri, Dinesh K.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Goodstein, Ronald Charles
1
Grewal, Dhruv
1
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Journal of retailing
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
52
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Journal of marketing research : JMR
41
Springer eBook Collection
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Marketing theory
30
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
29
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
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ECONIS (ZBW)
30
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Retailer
marketing
communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
3
Cross-channel effects of omnichannel retail
marketing
strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
6
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
7
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
8
All or nothing in sensory
marketing
: must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
9
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
10
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
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