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~isPartOf:"Journal of retailing"
~person:"Kreutzer, Ralf T."
~person:"Lemon, Katherine N."
~person:"Malhotra, Naresh K."
~person:"Verhoef, Peter C."
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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
4
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Brand management
3
Markenführung
3
Dienstleistungsqualität
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Online retailing
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Online-Handel
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Kreutzer, Ralf T.
Lemon, Katherine N.
Malhotra, Naresh K.
Verhoef, Peter C.
Grewal, Dhruv
17
Blut, Markus
6
Campo, Katia
6
Noble, Stephanie M.
6
Nordfält, Jens
6
Roggeveen, Anne L.
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Breugelmans, Els
5
Dant, Rajiv P.
5
Kumar, V.
5
Ruyter, Ko de
5
Brady, Michael K.
4
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4
Ganesan, Shankar
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Herhausen, Dennis
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Mantrala, Murali K.
4
Neslin, Scott A.
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Palmatier, Robert W.
4
Patrick, Vanessa M.
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Pauwels, Koen
4
Ratchford, Brian Thomas
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Shankar, Venkatesh
4
Wetzels, Martin
4
Ahlbom, Carl-Philip
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Biswas, Dipayan
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Brown, James R.
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Cai, Gangshu
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Cronin, J. J.
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Dekimpe, Marnik G.
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Farris, Paul W.
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Fay, Scott
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Herrmann, Andreas
3
Hult, G. Tomas M.
3
Inman, J. Jeffrey
3
Lamey, Lien
3
Ma, Yu
3
MacKenzie, Scott B.
3
Maxham, James G., III.
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Journal of retailing
SpringerLink / Bücher
24
Review of marketing research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
ERIM report series research in management
11
Lehrbuch
11
Springer eBook Collection
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Legends in marketing
9
International Marketing Review
8
Journal of marketing
8
SAGE library in marketing
7
Springer eBook Collection / Business and Economics
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Journal of business research : JBR
6
Journal of service research : JSR
6
MSI reports : working paper series
6
Studienwissen kompakt
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Review of Marketing Research Ser.
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Foundations and trends in marketing : FTMKT
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of marketing research : JMR
3
Journal of service research
3
Marketing letters : a journal of research in marketing
3
Report / Marketing Science Institute
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
European Journal of Marketing
2
European Management Journal
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ECONIS (ZBW)
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1
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
2
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
3
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
4
The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert
;
Davis, Lenita M.
;
Lemon, Katherine N.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003438214
Saved in:
5
Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.
;
Langerak, Fred
;
Donkers, Bas
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
Saved in:
6
Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
; …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10009781858
Saved in:
7
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
8
Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen
;
Xiao, Ping
;
Chiang, Jeongwen
;
Malhotra, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
Saved in:
9
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
10
The impact of brand delisting on store switching and brand switching intentions
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003782186
Saved in:
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