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~isPartOf:"Journal of retailing"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Verhoef, Peter C."
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Beziehungsmarketing
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Kreutzer, Ralf T.
Malhotra, Naresh K.
Verhoef, Peter C.
Grewal, Dhruv
15
Campo, Katia
6
Noble, Stephanie M.
6
Nordfält, Jens
6
Roggeveen, Anne L.
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Blut, Markus
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Breugelmans, Els
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Shankar, Venkatesh
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Brown, James R.
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Lemon, Katherine N.
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Ma, Yu
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MacKenzie, Scott B.
3
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Melis, Kristina
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Journal of retailing
SpringerLink / Bücher
24
Review of marketing research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
ERIM report series research in management
11
Lehrbuch
11
Springer eBook Collection
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Legends in marketing
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Journal of marketing
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SAGE library in marketing
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essentials
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Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Journal of business research : JBR
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Journal of the Academy of Marketing Science
4
MSI reports : working paper series
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Review of Marketing Research Ser.
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Foundations and trends in marketing : FTMKT
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Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
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Journal of retailing and consumer services
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Journal of service research : JSR
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Marketing letters : a journal of research in marketing
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
BTE-Fachdokumentation
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Emerald insight
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European Management Journal
2
European management journal
2
Fundamentals of marketing research ; Vol. 6
2
Journal of international consumer marketing
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Journal of marketing research : JMR
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Kundenzentrierte Unternehmensführung
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ECONIS (ZBW)
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1
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
2
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
3
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
4
Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.
;
Langerak, Fred
;
Donkers, Bas
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
Saved in:
5
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
6
Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen
;
Xiao, Ping
;
Chiang, Jeongwen
;
Malhotra, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
Saved in:
7
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
8
The impact of brand delisting on store switching and brand switching intentions
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003782186
Saved in:
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