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~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Beziehungsmarketing
Erfolgsfaktor
Marketing management
Brand management
51
Markenführung
51
Consumer behaviour
48
Konsumentenverhalten
48
Einzelhandel
34
Retail trade
34
Brand image
29
Markenimage
29
Brand
26
Markenartikel
24
Handelsmarke
15
Relationship marketing
15
Store brand
15
Preismanagement
11
Pricing strategy
11
Einzelhandelspreis
9
Marketingmanagement
9
Retail price
9
Sales promotion
9
Verkaufsförderung
9
Online retailing
6
Online-Handel
6
Retailing
6
Private labels
5
Store brands
5
Brand equity
4
Category Management
4
Category management
4
Discrete choice
4
Diskrete Entscheidung
4
Distribution channel
4
Food trade
4
Lebensmittelhandel
4
Luxury goods
4
Luxusgüter
4
Product design
4
Produktgestaltung
4
Vertriebsweg
4
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11
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Article
21
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Article in journal
21
Aufsatz in Zeitschrift
21
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English
21
Author
All
Verhoef, Peter C.
3
Bachtel, Robert C.
1
Baldus, Brian
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Blair, Edward A.
1
Bolton, Ruth N.
1
Brady, Michael K.
1
Calantone, Roger J.
1
Chiu, Hung-chang
1
Chung, Hwan
1
Cooper, Nora
1
Cronin, J. J.
1
Dekimpe, Marnik G.
1
Dillard, Annemarie
1
Donkers, Bas
1
Echambadi, Raj
1
Everdingen, Yvonne Maria van
1
Farris, Paul W.
1
Fox, Gavin L.
1
Geyskens, Inge
1
Gielens, Katrijn
1
González-Benito, Óscar
1
Grewal, Dhruv
1
Guissoni, Leandro A.
1
Gustafsson, Anders
1
Han, Simeng
1
Herm, Steffen
1
Hsieh, Yi-ching
1
Hughes, Douglas E.
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Jung, Jihye
1
Karsberg, John
1
Keller, Kristopher Oliver
1
Koll, Oliver
1
Kuo, Yi-chu
1
Langerak, Fred
1
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Published in...
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Journal of retailing
Journal of business research : JBR
228
The journal of brand management : an international journal
146
Journal of retailing and consumer services
137
The journal of product & brand management
128
SpringerLink / Bücher
69
International journal of hospitality management
57
European journal of marketing : EJM
49
Journal of strategic marketing
45
Asia Pacific journal of marketing and logistics
42
Industrial marketing management : the international journal for industrial and high-tech firms
42
Cogent business & management
39
Journal of marketing management : MM
39
Marketing intelligence & planning
38
Psychology & marketing
38
Journal of marketing
35
International journal of internet marketing and advertising : IJIMA
34
Journal of travel and tourism marketing
34
Journal of marketing communications
33
Journal of promotion management : innovations in planning and applied research
33
Journal of the Academy of Marketing Science
32
International journal of contemporary hospitality management
28
Journal of hospitality marketing & management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Gabler Edition Wissenschaft
24
Journal of fashion marketing and management
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Marketing letters : a journal of research in marketing
20
Business horizons
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The journal of business & industrial marketing
19
The journal of consumer marketing
19
The marketing review
19
Tourism management : research, policies, practice
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Springer eBook Collection
18
The IUP journal of brand management : IJBRM
18
The journal of services marketing
18
Global business review
17
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ECONIS (ZBW)
21
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21
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Date (oldest first)
1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Capturing retailers'
brand
and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
5
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
6
Driving in-role and extra-role
brand
performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
7
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
Managing a global retail
brand
in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
9
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
10
Shaping retail
brand
personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
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