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~isPartOf:"Journal of retailing"
~subject:"Erfolgsfaktor"
~subject:"Luxury goods"
~subject:"Marketing management"
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Erfolgsfaktor
Luxury goods
Marketing management
Brand management
51
Markenführung
51
Consumer behaviour
48
Konsumentenverhalten
48
Einzelhandel
34
Retail trade
34
Brand image
29
Markenimage
29
Brand
26
Markenartikel
24
Beziehungsmarketing
15
Handelsmarke
15
Relationship marketing
15
Store brand
15
Preismanagement
11
Pricing strategy
11
Einzelhandelspreis
9
Marketingmanagement
9
Retail price
9
Sales promotion
9
Verkaufsförderung
9
Online retailing
6
Online-Handel
6
Retailing
6
Private labels
5
Store brands
5
Brand equity
4
Category Management
4
Category management
4
Discrete choice
4
Diskrete Entscheidung
4
Distribution channel
4
Food trade
4
Lebensmittelhandel
4
Luxusgüter
4
Product design
4
Produktgestaltung
4
Vertriebsweg
4
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8
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Article
13
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Article in journal
13
Aufsatz in Zeitschrift
13
Language
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English
13
Author
All
Angell, Rob
1
Arnould, Eric
1
Bachtel, Robert C.
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Blair, Edward A.
1
Bottomley, Paul
1
Chan, Tsang-sing
1
Chung, Hwan
1
Cui, Geng
1
Dekimpe, Marnik G.
1
Desmichel, Perrine
1
Dion, Delphine
1
Echambadi, Raj
1
Evanschitzky, Heiner
1
Farris, Paul W.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Guissoni, Leandro A.
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Joy, Annamma
1
Keller, Kristopher Oliver
1
Kocher, Bruno
1
Koll, Oliver
1
Lee, Eunkyu
1
Logkizidou, Maria
1
Ma, Yu
1
MacDonald, Emma K.
1
Miyazaki, Anthony D.
1
Namin, Aidin
1
Neves, Marcos Fava
1
Norman, Andrew T.
1
Plank, Andreas
1
Sethuraman, Raj
1
Sherry, John F.
1
Smith, Ronn J.
1
Venkatesan, Rajmkumar
1
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Published in...
All
Journal of retailing
Journal of business research : JBR
163
The journal of brand management : an international journal
112
The journal of product & brand management
68
Journal of retailing and consumer services
67
SpringerLink / Bücher
51
Journal of fashion marketing and management
40
European journal of marketing : EJM
32
Journal of strategic marketing
26
Journal of marketing communications
25
Journal of marketing management : MM
24
Journal of marketing
23
Springer eBook Collection
23
Journal of the Academy of Marketing Science
21
Psychology & marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of global fashion marketing : JGfM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of retail & distribution management
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International marketing review
18
Cogent business & management
17
International journal of advertising : the review of marketing communications
17
International journal of hospitality management
17
Marketing intelligence & planning
17
Gabler Edition Wissenschaft
16
Asia Pacific journal of marketing and logistics
15
Journal of international consumer marketing
15
The marketing review
15
Business horizons
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
14
The IUP journal of brand management : IJBRM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Qualitative market research : an international journal
12
The journal of business & industrial marketing
12
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of wine business research : IJWBR
11
Journal of global marketing
11
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ECONIS (ZBW)
13
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Luxury single- versus multi-
brand
stores : the effect of consumers' hedonic goals on
brand
comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
Saved in:
5
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
6
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
7
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
8
Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria
;
Bottomley, Paul
;
Angell, Rob
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012102923
Saved in:
9
M(art)worlds : consumer perceptions of how luxury
brand
stores become art institutions
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Chan, Tsang-sing
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
Saved in:
10
The impact of different touchpoints on
brand
consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
1
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