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Konsumentenverhalten
Omnichannel retailing
4
Multichannel strategy
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Multikanalvertrieb
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Online retailing
3
Online-Handel
3
Beziehungsmarketing
2
Consumer behaviour
2
Distribution channel
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E-commerce
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Einzelhandel
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Electronic Commerce
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Relationship marketing
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Retail trade
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Vertriebsweg
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Assortment
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Channel cannibalization
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Channel integration
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Channel synergies
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Customer experience measurement
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Customer satisfaction
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Dienstleistungsqualität
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E-Commerce
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Fashion
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Fashion goods
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Innovation
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Innovation management
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Innovationsmanagement
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Kundenzufriedenheit
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Lieferkette
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Long tail theory
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Measurement
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Messung
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Multi-channel management
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Multichannel customer behavior
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Carlson, Jamie
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Ratchford, Brian Thomas
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Journal of retailing
Journal of retailing and consumer services
10
European journal of marketing
2
International journal of retail and distribution management
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Administrative Sciences : open access journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Business horizons
1
Cogent business & management
1
Decision sciences
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of innovation and technology management : IJITM
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International journal of production research
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International journal of technology marketing : IJTMkt
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Journal of advances in management research : JAMR
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Journal of business research : JBR
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Journal of internet commerce
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Journal of operations management
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Journal of supply chain management science : JSCMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Operations research perspectives
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Working paper series : WPS
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
2
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
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