//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenorientierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Beziehungsmarketing
103
Relationship marketing
103
Consumer behaviour
66
Konsumentenverhalten
66
Einzelhandel
46
Retail trade
46
Customer satisfaction
22
Kundenzufriedenheit
22
Dienstleistungsqualität
15
Distribution channel
15
Service quality
15
Vertriebsweg
15
Online retailing
13
Online-Handel
13
Marketing management
11
Marketingmanagement
11
Brand management
10
E-commerce
10
Electronic Commerce
10
Markenführung
10
Customer experience
9
Customer service
7
Kundenservice
7
Ladengestaltung
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Kundenbindungsprogramm
6
Loyalty program
6
Markenimage
6
Retailing
6
Brand
5
Customer journey
5
Internet marketing
5
Lieferantenmanagement
5
Supplier relationship management
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Anderl, Eva
1
Bodapati, Anand V.
1
Brandon, Renee
1
Breugelmans, Els
1
Campo, Katia
1
Goodstein, Ronald Charles
1
Hatfield, Cheryl
1
Ho, Henry
1
Hoegg, Jo Andrea
1
Kunz, Werner
1
Kushwaha, Tarun
1
Lamey, Lien
1
Lewis, Michael
1
Melis, Kristina
1
Neslin, Scott A.
1
Puccinelli, Nancy M.
1
Schumann, Jan Hendrik
1
Suri, Rajneesh
1
Tsiros, Michael
1
Villanova, Daniel
1
Whitler, Kimberly A.
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
SpringerLink / Bücher
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
3
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
4
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
5
Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael
;
Whitler, Kimberly A.
;
Hoegg, Jo Andrea
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->