//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Retail trade
Sales promotion
49
Verkaufsförderung
49
Consumer behaviour
26
Konsumentenverhalten
26
Preismanagement
18
Pricing strategy
18
Einzelhandel
13
Einzelhandelspreis
11
Retail price
11
Rabatt
9
Rebate
9
Low-cost strategy
6
Niedrigpreisstrategie
6
Advertising effects
5
Food retailing
5
Ladengestaltung
5
Lebensmitteleinzelhandel
5
Store design
5
USA
5
United States
5
Werbewirkung
5
Advertising
4
Price promotions
4
Werbung
4
Brand image
3
Brand management
3
Category Management
3
Category management
3
Distribution channel
3
Kundenbindungsprogramm
3
Loyalty program
3
Markenführung
3
Markenimage
3
Pricing
3
Promotions
3
Retailing
3
Theorie
3
Theory
3
Vertriebsweg
3
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Breugelmans, Els
1
Burke, Raymond R.
1
Campo, Katia
1
Chen, Ming
1
Dobscha, Susan
1
Dost, Florian
1
Foxman, Ellen R.
1
Hansen, Jared M.
1
Huchzermeier, Arnd
1
Hui, Sam K.
1
Khouja, Moutaz
1
Leykin, Alex
1
Li, Wenjing
1
Maier, Erik
1
Mead, James A.
1
Morrin, Maureen
1
Nordfält, Jens
1
Palmeira, Maricio M.
1
Pan, Jingming
1
Park, Chang Hee
1
Pauwels, Koen
1
Ratchford, Brian Thomas
1
Raut, Sumit
1
Reynolds-McIlnay, Ryann
1
Richerson, Rob
1
Sigué, Simon Pierre
1
Swami, Sanjeev
1
Thomas, Dominic
1
Wolters, Jannik
1
Yoon, Tae Jung
1
Zhou, Jing
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of retailing and consumer services
24
Journal of business research : JBR
11
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing intelligence & planning
2
Marketing research report
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Advanced technologies management for retailing : frameworks and cases
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
2
Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10015065352
Saved in:
3
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
4
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
5
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
6
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
7
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
8
Mythic agency and retail conquest
Dobscha, Susan
;
Foxman, Ellen R.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009562804
Saved in:
9
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
10
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->