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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Measuring and managing brands"
~subject:"Marketing management"
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Search: subject_exact:"Product image"
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Marketing management
Brand image
247
Markenimage
247
Consumer behaviour
225
Konsumentenverhalten
225
Brand management
166
Markenführung
166
Brand
92
Markenartikel
91
Beziehungsmarketing
68
Relationship marketing
68
Einzelhandel
45
Retail trade
45
Social Web
33
Social web
33
Customer satisfaction
28
Kundenzufriedenheit
28
Internet marketing
26
Online retailing
26
Online-Handel
26
Online-Marketing
26
Luxury goods
22
Luxusgüter
22
Brand loyalty
19
Markentreue
18
Advertising effects
16
Confidence
16
Dienstleistungsqualität
16
Handelsmarke
16
Service quality
16
Store brand
16
Vertrauen
16
Werbewirkung
16
Corporate reputation
15
Designation of origin
15
Firmenimage
15
Herkunftsbezeichnung
15
E-commerce
14
Electronic Commerce
14
Viral marketing
14
Virales Marketing
14
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9
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Anselmsson, Johan
1
Baumann, Chris
1
Biel, Alexander L.
1
Bondesson, Niklas
1
Chen, Pao-Zhen
1
Chen, Yi-Chong
1
Della Lena, Sebastiano
1
Gray, David
1
Huang, Yung-Chuan
1
Jaworski, Bernard J.
1
Jebrajakrithy, Charles
1
Johnson, Lester W.
1
Keller, Kevin Lane
1
Lin, Guan-Yi
1
MacInnis, Deborah J.
1
Mirzaei, Abas
1
Park, C. Whan
1
Su, Zheng-Cheng
1
Thaichon, Paramaporn
1
Timming, Andrew R.
1
Tsai, Pei-Hsuan
1
Yoganathan, Dhanushanthini
1
Zheng, Yu-Lin
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Journal of retailing and consumer services
Measuring and managing brands
Journal of business research : JBR
32
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of marketing for higher education
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of advertising : the review of marketing communications
3
International journal of emerging markets
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
2
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
3
Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan
;
Lin, Guan-Yi
;
Zheng, Yu-Lin
;
Chen, Yi-Chong
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
Saved in:
4
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
5
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
6
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
8
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
9
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
Saved in:
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