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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Virtuelle Gemeinschaft"
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Brand management
Öffentlichkeitsarbeit
Social Web
300
Social web
300
Consumer behaviour
208
Konsumentenverhalten
208
Internet marketing
114
Online-Marketing
114
Beziehungsmarketing
75
Relationship marketing
75
Markenführung
64
Viral marketing
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Virales Marketing
59
Online retailing
54
Online-Handel
54
Social media
54
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Markenimage
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Virtuelle Realität
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Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Carlson, Jamie
2
Cheung, Man Lai
2
Kumar, Jitender
2
Kumar, Vikas
2
Leung, Wilson Ka-shing
2
Liao, Junyun
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Lim, Heejin
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2
Rahman, Mohammad M.
2
Rana, Nripendra P.
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Voola, Ranjit
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Abbes, Intissar
1
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1
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1
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Arizal N
1
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Azam, Muhammad
1
Aznuriyandi
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Barakat, Karine Aoun
1
Bargoni, Augusto
1
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1
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Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
115
The journal of product & brand management
56
The journal of brand management : an international journal
53
International journal of internet marketing and advertising : IJIMA
48
Corporate communications : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of promotion management : innovations in planning and applied research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of marketing communications
27
Business horizons
26
Journal of communication management : an international journal
25
International journal of advertising : the review of marketing communications
24
Tourism management : research, policies, practice
23
Journal of marketing management : MM
22
SpringerLink / Bücher
22
Journal of internet commerce
19
Springer eBook Collection
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Journal of promotion management : JPM
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of fashion marketing and management
13
Technological forecasting & social change : an international journal
13
Corporate reputation review : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of service management
10
Research
10
Springer Proceedings in Business and Economics
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
9
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ECONIS (ZBW)
64
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
3
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
7
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
8
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
9
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
10
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
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