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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Science & public policy : SPP ; journal of the Science Policy Foundation"
~subject:"Markenimage"
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Search: "Public Policy" OR "Behavioural economics" OR "Consumers" OR "Nudging" OR "Policy Making"
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Markenimage
Consumer behaviour
311
Konsumentenverhalten
311
Einzelhandel
67
Retail trade
67
Online retailing
47
Online-Handel
47
Brand image
43
Brand management
32
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Byun, Sang-Eun
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Journal of retailing and consumer services
Science & public policy : SPP ; journal of the Science Policy Foundation
Journal of business research : JBR
38
The journal of product & brand management
34
Cogent business & management
31
Young consumers : insight and ideas for responsible marketers
29
Journal of international consumer marketing
26
The journal of brand management : an international journal
26
Asia Pacific journal of marketing and logistics
21
Psychology & marketing
18
The journal of consumer marketing
16
Journal of global marketing
15
Journal of marketing communications
15
Journal of fashion marketing and management
11
International journal of consumer studies
10
International journal of internet marketing and advertising : IJIMA
9
International marketing review
8
Journal of Islamic marketing
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing letters : a journal of research in marketing
8
Pakistan journal of commerce and social sciences
8
European journal of marketing
7
European journal of marketing : EJM
7
Journal of promotion management : JPM
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of Islamic marketing : JIMA
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
SpringerLink / Bücher
6
Administrative Sciences : open access journal
5
Journal for global business advancement : JGBA
5
Journal of international marketing
5
Journal of promotion management : innovations in planning and applied research
5
Qualitative market research : an international journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Business strategy and the environment
4
European Sport management quarterly : ESMQ
4
European research studies
4
Global business review
4
International business and economics research journal
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ECONIS (ZBW)
43
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1
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and
consumers
’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building
consumers
' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
Vegan luxury for non-vegan
consumers
: impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
4
Why do
consumers
prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
5
The moderating influence of brand image on
consumers
' adoption of QR-code e-wallets
Muhammad Iskandar Hamzah
;
Ramli, Faten Aisyah Ahmad
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303168
Saved in:
6
The role of
consumers
' construal level in art-infusion-type effect on retail product evaluation
Park, Sangchul
;
Kim, Sanghoon
;
Ahn, Sungsook
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014303221
Saved in:
7
Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z
consumers
: the moderating role of brand credibility
Guo, Wenshan
;
Luo, Qiangqiang
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303376
Saved in:
8
How does
consumers
' perception of sports stars' personal brand promote
consumers
' brand love? : a mediation model of global brand equity
Zhou, Fei
;
Mou, Jian
;
Su, Qiulai
;
Wu, Yenchun Jim
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
Saved in:
9
Exploring the effect of Starbucks' green marketing on
consumers
' purchase decisions from
consumers
' perspective
Tsai, Pei-Hsuan
;
Lin, Guan-Yi
;
Zheng, Yu-Lin
;
Chen, Yi-Chong
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
Saved in:
10
What drives
consumers
to customize products? : the mediating role of brand experience
Pallant, Jessica L.
;
Karpen, Ingo O.
;
Sands, Sean J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209465
Saved in:
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