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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Consumer behaviour"
~subject:"Website"
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Search: subject_exact:"Online-Marketing"
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Consumer behaviour
Website
Internet marketing
255
Online-Marketing
255
Konsumentenverhalten
172
Social Web
148
Social web
148
Online retailing
89
Online-Handel
89
Beziehungsmarketing
63
Relationship marketing
63
Social media
54
E-commerce
53
Electronic Commerce
53
Viral marketing
49
Virales Marketing
49
Brand management
43
Markenführung
43
Advertising effects
32
Werbewirkung
32
Customer satisfaction
30
Kundenzufriedenheit
30
Einzelhandel
29
Retail trade
29
Brand image
28
Markenimage
28
Advertising
25
Werbung
23
Confidence
19
Vertrauen
19
Brand
16
Customer integration
15
Kundenintegration
15
Markenartikel
15
Internet
13
Social media marketing
13
Social network
13
Soziales Netzwerk
13
Distribution channel
12
Emotion
12
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179
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Dwivedi, Yogesh Kumar
4
Islam, Tahir
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Belanche, Daniel
2
Cheung, Man Lai
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Garaus, Marion
2
Gauzente, Claire
2
Hyun, Hyowon
2
Jacobson, Jenna
2
Junaid, Muhammad
2
Khan, Imran
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
McLean, Graeme J.
2
Osei-Frimpong, Kofi
2
Panda, Rajesh
2
Park, Jungkun
2
Park, Minjung
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
Shi, Yangyan
2
Sokolova, Karina
2
Souiden, Nizar
2
Thaichon, Park
2
Toufaily, Elissar
2
Venkatesh, V. G.
2
Wagner, Udo
2
Zafar, Abaid Ullah
2
Aburub, Faisal
1
Adam, Nawal Abdalla
1
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Published in...
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Journal of retailing and consumer services
Technological forecasting & social change : an international journal
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of hospitality management
57
Journal of internet commerce
54
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
International journal of electronic marketing and retailing : IJEMR
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Tourism management : research, policies, practice
35
Information systems research : ISR
32
Journal of promotion management : JPM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of electronic commerce research : JECR
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of technology marketing : IJTMkt
30
International journal of contemporary hospitality management
29
Journal of advertising research
29
Journal of marketing
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of management information systems : JMIS
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of travel and tourism marketing
26
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Marketing intelligence & planning
25
Psychology & marketing
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
179
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179
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
8
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
9
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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