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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"The marketing review"
~subject:"Firmenimage"
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Search: subject_exact:"Markenführung"
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Firmenimage
Brand management
367
Markenführung
367
Consumer behaviour
272
Konsumentenverhalten
272
Brand image
189
Markenimage
189
Brand
161
Markenartikel
158
Beziehungsmarketing
109
Relationship marketing
109
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75
Retail trade
75
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54
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54
Internet marketing
41
Online-Marketing
41
Customer satisfaction
36
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36
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Anselmsson, Johan
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Aspara, Jaakko
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Burt, Steven
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Cacho-Elizondo, Silvia
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Casidy, Riza
1
Eberle, Luciene
1
Gilani, Hasan
1
Graciola, Ana Paula
1
Loussaïef, Leïla
1
Milan, Gabriel Sperandio
1
Pettersen, Inger Beate
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Roper, Stuart
1
Ryan, Jessica
1
Tikkanen, Henrikki
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Tobiassen, Anita E.
1
Toni, Deonir de
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Journal of retailing and consumer services
The Routledge companion to contemporary brand management
The marketing review
The journal of brand management : an international journal
39
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
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ECONIS (ZBW)
8
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date (oldest first)
1
Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula
;
Toni, Deonir de
;
Milan, Gabriel …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269017
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
The role of brand reputation in organic food consumption : a behavioral reasoning perspective
Ryan, Jessica
;
Casidy, Riza
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 239-247
Persistent link: https://www.econbiz.de/10011808594
Saved in:
4
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
5
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
6
Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain
Tournois, Laurent
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 83-96
Persistent link: https://www.econbiz.de/10011347839
Saved in:
7
Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla
;
Cacho-Elizondo, Silvia
;
Pettersen, …
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
Saved in:
8
Significance of corporate brand for business-to-business companies
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The marketing review
8
(
2008
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003674768
Saved in:
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