//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
1,078
Konsumentenverhalten
1,077
Beziehungsmarketing
693
Relationship marketing
693
Markenführung
672
Brand image
466
Markenimage
466
Brand
341
Einzelhandel
339
Retail trade
339
Markenartikel
337
Customer satisfaction
321
Kundenzufriedenheit
321
Dienstleistungsqualität
245
Service quality
245
Social Web
154
Social web
154
Internet marketing
127
Online-Marketing
127
Marketing management
120
Online retailing
120
Online-Handel
120
Marketingmanagement
119
Emotion
98
Confidence
86
Vertrauen
86
Customer integration
78
Kundenintegration
78
Customer service
75
Corporate Social Responsibility
74
Corporate social responsibility
74
Kundenservice
74
Viral marketing
74
Virales Marketing
74
E-commerce
70
Electronic Commerce
70
Lieferkette
69
Supply chain
69
Luxury goods
67
more ...
less ...
Online availability
All
Undetermined
478
Free
19
Type of publication
All
Article
662
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
671
Aufsatz in Zeitschrift
671
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
2
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Konferenzschrift
2
more ...
less ...
Language
All
English
672
Author
All
Guzman, Francisco
12
Park, Jungkun
8
Khan, Imran
7
Loureiro, Sandra Maria Correia
7
Dawes, John
5
Christodoulides, George
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Hegner, Sabrina
4
Hollebeek, Linda D.
4
Lombart, Cindy
4
Paswan, Audhesh K.
4
Prentice, Catherine
4
Rahman, Zillur
4
Rindell, Anne
4
Veloutsou, Cleopatra
4
Abratt, Russell
3
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Baumann, Chris
3
Baumgarth, Carsten
3
Centeno-Velázquez, Edgar
3
Dhir, Amandeep
3
Fang, Xiang
3
Fatma, Mobin
3
Gammoh, Bashar S.
3
Hair, Joseph F.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Jevons, Colin
3
Kumar, Jitender
3
Kumar, Vikas
3
Lockshin, Larry
3
Louis, Didier
3
Merrilees, Bill
3
Mortimer, Gary
3
Odoom, Raphael
3
Park, Hyejune
3
Rubio Benito, Natalia
3
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
584
The journal of brand management : an international journal
552
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
672
Showing
1
-
10
of
672
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
8
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
9
The retailer's brand promotion strategy under competition : the impact of supply uncertainty
Wang, Hua
;
Xie, Yanle
;
Wang, Cuicui
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303162
Saved in:
10
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->