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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~subject:"Dienstleistungsqualität"
~subject:"Markenimage"
~subject:"Online-Handel"
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Search: subject_exact:"Markenloyalität"
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Dienstleistungsqualität
Markenimage
Online-Handel
Brand loyalty
52
Markentreue
52
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
50
Konsumentenverhalten
50
Brand management
49
Markenführung
49
Brand
41
Markenartikel
41
Brand image
37
Customer satisfaction
17
Kundenzufriedenheit
17
Social Web
11
Social web
11
Internet marketing
8
Online-Marketing
8
Confidence
7
Einzelhandel
7
Retail trade
7
Vertrauen
7
Customer integration
6
Kundenintegration
6
Personality psychology
6
Persönlichkeitspsychologie
6
Customer retention
5
Kundenbindung
5
Brand trust
4
Social media
4
Brand identification
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Satisfaction
3
Viral marketing
3
Virales Marketing
3
Age group
2
Altersgruppe
2
Brand attachment
2
Brand co-creation
2
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English
38
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Guzman, Francisco
2
Loureiro, Sandra Maria Correia
2
Trinh, Giang
2
Abbes, Intissar
1
Ahn, Jiseon
1
Amelia, Maria Veronica
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chen, Jiawen
1
Chieng, Fayrene
1
Chrysochou, Polymeros
1
Coelho, Filipe
1
Coelho, Pedro Simões
1
Dawes, John
1
Du, Peng
1
Dugar, Anurag
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Ferreira, Alcina G.
1
Giovanis, Apostolos
1
Giovanis, Apostolos N.
1
Guo, Rui
1
Hallem, Yousra
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Han, Heesup
1
Hartnett, Nicole
1
Hong, EunPyo
1
Hsieh, Sara H.
1
Hwang, Syjung
1
Hyun, Hyowon
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
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Journal of retailing and consumer services
The journal of product & brand management
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Global journal of business research : GJBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
38
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1
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
6
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
7
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
8
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
10
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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