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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~subject:"Einzelhandel"
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenloyalität"
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Einzelhandel
Retail trade
Brand loyalty
52
Markentreue
52
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
50
Konsumentenverhalten
50
Brand management
49
Markenführung
49
Brand
41
Markenartikel
41
Brand image
37
Markenimage
37
Customer satisfaction
17
Kundenzufriedenheit
17
Social Web
11
Social web
11
Internet marketing
8
Online-Marketing
8
Confidence
7
Vertrauen
7
Customer integration
6
Kundenintegration
6
Personality psychology
6
Persönlichkeitspsychologie
6
Customer retention
5
Kundenbindung
5
Brand trust
4
Social media
4
Brand identification
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Satisfaction
3
Viral marketing
3
Virales Marketing
3
Age group
2
Altersgruppe
2
Brand attachment
2
Brand co-creation
2
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Aufsatz in Zeitschrift
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English
7
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Chamola, Pankaj
1
Dawes, John
1
Duffy, Katherine
1
Dugar, Anurag
1
Elms, Jonathan
1
Fatma, Mobin
1
Gómez-Suárez, Mónica
1
Hollebeek, Linda D.
1
Hwang, Syjung
1
Islam, Jamid Ul
1
Khan, Imran
1
Lee, Minyoung
1
Murray, John
1
Oubiña, Javier
1
Park, Eunil
1
Pobil, Angel Pasqual del
1
Riivits-Arkonsuo, Iivi
1
Rubio Benito, Natalia
1
Scholz, Joachim
1
Teller, Christoph
1
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Journal of retailing and consumer services
The journal of product & brand management
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Business research quarterly : BRQ
1
Corporate reputation review
1
European journal of operational research : EJOR
1
International journal of retail and distribution management
1
International marketing review
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The service industries journal
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ECONIS (ZBW)
7
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1
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
2
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
3
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
4
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
5
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
6
Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
7
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
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