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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
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Search: subject:"Relationship marketing"
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Markenartikel
Relationship marketing
694
Beziehungsmarketing
693
Consumer behaviour
556
Konsumentenverhalten
556
Customer satisfaction
272
Kundenzufriedenheit
272
Brand management
202
Markenführung
202
Dienstleistungsqualität
182
Service quality
182
Einzelhandel
181
Retail trade
181
Brand image
146
Markenimage
146
Brand
126
Social Web
96
Social web
96
Online retailing
92
Online-Handel
92
Internet marketing
76
Online-Marketing
76
Customer integration
71
Kundenintegration
71
Confidence
64
Vertrauen
64
Brand loyalty
63
Viral marketing
55
Virales Marketing
55
Emotion
52
Markentreue
51
Customer experience
50
E-commerce
46
Electronic Commerce
46
Customer loyalty
41
Customer value
41
Satisfaction
41
Kundenwert
40
Customer engagement
37
Loyalty
37
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125
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125
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Guzman, Francisco
5
Fetscherin, Marc
3
Kumar, Jitender
3
Loureiro, Sandra Maria Correia
3
Rubio Benito, Natalia
3
Veloutsou, Cleopatra
3
Augusto, Mário Gomes
2
Broyles, S. Allen
2
Dawes, John
2
Dwivedi, Abhishek
2
Fatma, Mobin
2
Hegner, Sabrina
2
Hsieh, Sara H.
2
Kennedy, Eric
2
Khan, Imran
2
Krystallis, Athanasios
2
Kumar, Vikas
2
Lee, Crystal T.
2
Leingpibul, Thaweephan
2
Torres, Pedro M.
2
Trinh, Giang
2
Tseng, Timmy H.
2
Vera, Jorge
2
Vernuccio, Maria
2
Wallace, Elaine
2
Abratt, Russell
1
Ahmad, Anees
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Appiah, Dominic
1
Arcand, Manon
1
Arizal N
1
Arpasri Sothonvit
1
Assarzadegan, Parisa
1
Athanasopoulou, Pinelopi
1
Aurier, Philippe
1
Aznuriyandi
1
Badrinarayanan, Vishag
1
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Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
66
The journal of brand management : an international journal
61
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of strategic marketing
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
125
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
Effect of community relationship management,
relationship
marketing
orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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