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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The service industries journal"
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Consumer behaviour
1,053
Konsumentenverhalten
1,053
Relationship marketing
770
Beziehungsmarketing
769
Customer satisfaction
407
Kundenzufriedenheit
407
Einzelhandel
362
Retail trade
362
Dienstleistungsqualität
348
Service quality
348
Brand management
330
Markenführung
330
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220
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220
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218
Online-Handel
218
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206
Online-Marketing
205
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173
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Brand
155
Markenartikel
153
Viral marketing
139
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139
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134
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125
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125
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108
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107
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103
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99
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94
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88
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76
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76
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Park, Jungkun
20
Prentice, Catherine
19
Yan, Ruiliang
13
Dwivedi, Yogesh Kumar
11
Thaichon, Park
11
Lombart, Cindy
9
Quach, Sara
9
Klaus, Philipp
8
Mortimer, Gary
8
Rana, Nripendra P.
8
Söderlund, Magnus
8
Agag, Gomaa
7
Hollebeek, Linda D.
7
Khan, Imran
7
Loureiro, Sandra Maria Correia
7
Pei, Zhi
7
Septianto, Felix
7
Gong, Taeshik
6
Hyun, Hyowon
6
Jebarajakirthy, Charles
6
Louis, Didier
6
Molinillo, Sebastian
6
Paul, Justin
6
Seger-Guttmann, Tali
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Baier, Daniel
5
Baumann, Chris
5
Dawes, John
5
Dhir, Amandeep
5
Elms, Jonathan
5
Japutra, Arnold
5
Kuppelwieser, Volker
5
Ladhari, Riadh
5
Laroche, Michel
5
Liu, Chih-Hsing
5
Lunardo, Renaud
5
Pantano, Eleonora
5
Park, Eunil
5
Poncin, Ingrid
5
Rather, Raouf Ahmad
5
Sands, Sean
5
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
The service industries journal
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Marketing Intelligence & Planning
742
International journal of production economics
716
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
537
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
515
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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ECONIS (ZBW)
1,649
USB Cologne (EcoSocSci)
1
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1
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1,650
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date (oldest first)
1
Understanding the relationship between
marketing
analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
4
Applying the triple coherence line to in-store
marketing
plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
6
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities,
marketing
agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
7
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
10
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
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