//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~language:"ell"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bundling strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Bundling strategy
10
Leistungsbündel
10
Consumer behaviour
6
Konsumentenverhalten
6
Bundling
5
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
Dienstleistungsqualität
2
Marketing management
2
Marketingmanagement
2
Preisdifferenzierung
2
Price discrimination
2
Relationship marketing
2
Service quality
2
Add-on product
1
Advertising
1
Arts
1
Bespielte Medien
1
Comparison intentions
1
Consumer control
1
Consumer heterogeneity
1
Consumer knowledge
1
Consumer preferences
1
Customer loyalty
1
Customer satisfaction
1
Customer service
1
Customer services management
1
Customer value
1
Data Envelopment Analysis (DEA)
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Duopol
1
Duopoly
1
Dynamic bundling
1
Dynamic pricing
1
Effects of the order of attribute presentation
1
Fairness and unfairness perceptions
1
Field experiment
1
Gerechtigkeit
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
Modern Greek (1453-)
English
Author
All
Yan, Ruiliang
2
Baldin, Andrea
1
Bandyopadhyay, Subir
1
Craig, Adam W.
1
Doha, Ahmed
1
Dominique-Ferreira, Sérgio
1
Ghasemaghaei, Maryam
1
Ghose, Sanjoy
1
Hardesty, David M.
1
Hassanein, Khaled
1
Ho, Jyh-Wen
1
Huang, Yeu-Shiang
1
Kim, Junghun
1
Kim, Kyungah
1
Lee, Hsiao-ching
1
Li, Wenjing
1
Myers, Chris
1
Tsai, Dung Chun
1
Wang, John
1
Wang, Xuqi
1
Wu, Guan-Jin
1
Wu, Ming-de
1
Zhao, Meina
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
103
International journal of production economics
43
International journal of production research
38
Journal of business research : JBR
32
Journal of service management
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of industrial organization
20
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
European journal of operational research : EJOR
18
Discussion paper / Centre for Economic Policy Research
15
Journal of revenue and pricing management
15
NBER working paper series
14
Economics letters
13
NBER Working Paper
13
The journal of industrial economics
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Research technology management : RTM
12
International journal of technology management : IJTM
11
Journal of economic theory
11
Papers in regional science : the journal of the Regional Science Association International
11
Service business
11
Technological forecasting & social change : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Faculty & research / Insead : working paper series
10
Journal of economics & management strategy : JEMS
10
Manufacturing & service operations management : M & SOM
10
The Rand journal of economics
10
Games and economic behavior
9
Information economics and policy : IEP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
9
European management journal
8
International journal of product lifecycle management : IJPLM
8
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
8
Regional studies : official journal of the Regional Studies Association
8
Review of industrial organization : RIO
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
3
Perception value of product-service systems : neural effects of service experience and customer knowledge
Zhao, Meina
;
Wang, Xuqi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648874
Saved in:
4
The impact of dynamic bundling on price fairness perceptions
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 204-212
Persistent link: https://www.econbiz.de/10011801931
Saved in:
5
How important is the strategic order of product attribute presentation in the non-life insurance market?
Dominique-Ferreira, Sérgio
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 138-144
Persistent link: https://www.econbiz.de/10011629030
Saved in:
6
Social bundling : a novel method to enhance consumers' intention to purchase online bundles
Doha, Ahmed
;
Ghasemaghaei, Maryam
;
Hassanein, Khaled
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 106-117
Persistent link: https://www.econbiz.de/10011645135
Saved in:
7
A DEA approach for selecting a bundle of tickets for performing arts events
Baldin, Andrea
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011747789
Saved in:
8
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
9
The profit benefits of bundle pricing of complementary products
Yan, Ruiliang
;
Bandyopadhyay, Subir
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 355-361
Persistent link: https://www.econbiz.de/10009232566
Saved in:
10
The dilemma of mixed bundles : the effects of price, brand, and content preference on music CD bundle choices
Lee, Hsiao-ching
;
Tsai, Dung Chun
;
Wu, Ming-de
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 455-462
Persistent link: https://www.econbiz.de/10009300056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->