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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Rese, Alexandra"
~subject:"Vertriebsweg"
~type_genre:"Article in journal"
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Rese, Alexandra
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Journal of retailing and consumer services
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ECONIS (ZBW)
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How to increase multichannel shopping satisfaction? : an adapted Kano based stage-gate approach to select new technologies
Baier, Daniel
;
Rese, Alexandra
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012389991
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Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
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