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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Brand"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Brand
Pricing strategy
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
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419
Online retailing
384
Online-Handel
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Dawes, John
5
Duan, Yongrui
5
Trinh, Giang
4
Baumann, Chris
3
Dhir, Amandeep
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Dwivedi, Abhishek
3
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Büyükdağ, Naci
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Chen, Haipeng
2
Clark, Ronald A.
2
Craig, Adam W.
2
Feng, Yixuan
2
Flynn, Leisa Reinecke
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Fornari, Daniele
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Goldsmith, Ronald E.
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2
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2
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2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
378
European journal of operational research : EJOR
337
Journal of revenue and pricing management
337
The journal of brand management : an international journal
285
Management science : journal of the Institute for Operations Research and the Management Sciences
261
The journal of product & brand management
247
International journal of production economics
233
International journal of industrial organization
208
Economics letters
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141
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101
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Production and operations management : an international journal of the Production and Operations Management Society
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Psychology & marketing
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European journal of marketing : EJM
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Journal of retailing
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Omega : the international journal of management science
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The Rand journal of economics
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Journal of marketing
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The American economic review
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Applied economics
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing letters : a journal of research in marketing
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Journal of air transport management
62
Journal of economic behavior & organization : JEBO
62
Industrial marketing management : the international journal for industrial and high-tech firms
56
European economic review : EER
55
Asia Pacific journal of marketing and logistics
54
Production and operations management : the flagship research journal of the Production and Operations Management Society
53
Journal of the Academy of Marketing Science
52
Information systems research : ISR
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ECONIS (ZBW)
247
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
4
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
5
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
6
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
7
Dynamic pricing for new experience products in pre-sale mode with social learning
Lu, Danning
;
Wang, Pengyu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460794
Saved in:
8
Examining bargaining power in the distribution channel under possible price pass-through behaviors of retailers
Matsumoto, Tomoki
;
Kamai, Tomohito
;
Kanazawa, Yuichiro
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460849
Saved in:
9
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
10
Influencer selection and strategic analysis for live streaming selling
Ye, Fei
;
Ji, Li
;
Ning, Yu
;
Li, Yina
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462286
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