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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Brand"
~type_genre:"Article in journal"
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Brand
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Online-Marketing
182
Markenartikel
164
Emotion
155
Food retailing
130
Lebensmitteleinzelhandel
130
Confidence
129
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129
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126
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126
Viral marketing
122
Virales Marketing
122
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108
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108
Pricing strategy
97
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96
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92
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92
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91
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167
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Dawes, John
5
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
Baumann, Chris
2
Casidy, Riza
2
Clark, Ronald A.
2
Duan, Yongrui
2
Flynn, Leisa Reinecke
2
Goldsmith, Ronald E.
2
Hamin, Hamin
2
Hong, EunPyo
2
Huang, Zongsheng
2
Japutra, Arnold
2
Katsumata, Sotaro
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Khan, Imran
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Mimouni Chaabane, Aïda
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Paul, Justin
2
Prentice, Catherine
2
Quach, Sara
2
Rubio Benito, Natalia
2
Septianto, Felix
2
Shao, Wei
2
Thaichon, Park
2
Tran, Trang P.
2
Abratt, Russell
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
The journal of brand management : an international journal
290
Journal of business research : JBR
283
The journal of product & brand management
199
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
41
Journal of strategic marketing
40
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of marketing communications
37
Journal of the Academy of Marketing Science
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
26
Journal of retailing
26
Journal of global marketing
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International journal of advertising : the review of marketing communications
23
Journal of international marketing
23
International journal of market research
22
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ECONIS (ZBW)
167
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11
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167
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11
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
12
The competing roles of variety seeking in new brand adoption
Kwon, Ohjin
;
Singh, Tanya
;
Kim, SunAh
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253488
Saved in:
13
Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin
;
Duan, Yongrui
;
Liu, Wenxia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
Saved in:
14
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Saved in:
15
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
16
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
17
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
18
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
19
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
20
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
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