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~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Markenartikel"
~subject:"United Kingdom"
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Advertising effects
Markenartikel
United Kingdom
Consumer behaviour
1,929
Konsumentenverhalten
1,929
Einzelhandel
466
Retail trade
466
Beziehungsmarketing
459
Relationship marketing
459
Online retailing
335
Online-Handel
335
Customer satisfaction
319
Kundenzufriedenheit
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251
Markenführung
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Service quality
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Septianto, Felix
6
Thaichon, Park
4
Baumann, Chris
3
Bogomolova, Svetlana
3
Dawes, John
3
Dhir, Amandeep
3
Kumar, Vikas
3
Northey, Gavin
3
Park, Jungkun
3
Qi, Zhou
3
Talwar, Shalini
3
Trinh, Giang
3
Casidy, Riza
2
Clark, Ronald A.
2
Duan, Yongrui
2
Dwivedi, Abhishek
2
Flynn, Leisa Reinecke
2
Fuentes, Christian
2
Goldsmith, Ronald E.
2
Gustafsson, Anders
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Hamin, Hamin
2
Hong, EunPyo
2
Huang, Zongsheng
2
Japutra, Arnold
2
Jublee, Daniel Inbaraj
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Khan, Imran
2
Kim, Soohyun
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Liu, Richie L.
2
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2
Lockshin, Lawrence S.
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
Journal of business research : JBR
341
The journal of brand management : an international journal
196
The journal of product & brand management
183
Journal of marketing communications
147
International journal of advertising : the review of marketing communications
132
Psychology & marketing
123
International journal of advertising : the quarterly review of marketing communications
98
European journal of marketing : EJM
93
Journal of promotion management : innovations in planning and applied research
84
International journal of consumer studies
74
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
71
Asia Pacific journal of marketing and logistics
66
Journal of advertising research
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of internet marketing and advertising : IJIMA
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
The journal of consumer marketing
61
International journal of hospitality management
53
Journal of marketing management : MM
53
Journal of marketing research : JMR
52
Journal of international consumer marketing
51
Marketing intelligence & planning
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
Journal of fashion marketing and management
43
Journal of global marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of marketing
41
European journal of marketing
37
Journal of consumer behaviour : an international research review
36
Marketing : ZFP ; journal of research and management
36
Young consumers : insight and ideas for responsible marketers
36
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of retailing
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
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ECONIS (ZBW)
226
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
10
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
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