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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenführung"
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Brand image
Brand management
Markenführung
Beziehungsmarketing
47
Relationship marketing
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Consumer behaviour
45
Konsumentenverhalten
45
Customer loyalty
42
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
24
Service quality
24
Customer retention
22
Kundenbindung
21
Customer experience
10
Einzelhandel
10
Retail trade
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Social Web
7
Social web
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Customer engagement
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Customer value
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Adam, Nawal Abdalla
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Assarzadegan, Parisa
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Attar, Razaz Waheeb
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Hejazi, Seyed Reza
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Journal of retailing and consumer services
Journal of business research : JBR
6
Journal of Product & Brand Management
4
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of the Academy of Marketing Science
3
Strong brands, strong relationships
3
The journal of product & brand management
3
Cogent business & management
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
International journal of economic research
2
Inventi impact: retailing & consumer services
2
Journal of Indian business research
2
Journal of consumer behaviour : an international research review
2
Journal of international economic review
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
Arab economic and business journal
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Conference proceedings trends in business communication 2016
1
Cruise business development : safety, product design and human capital
1
Driving innovation and business success in the digital economy
1
Economic and business review : EBR
1
Entrepreneurial business and economics review : EBER
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European Journal of Marketing
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European journal of international management : EJIM
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ECONIS (ZBW)
7
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1
A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
3
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
4
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
5
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
6
The antecedents of customer loyalty : a moderated mediation model of customer relationship management quality and brand image
Nyadzayo, Munyaradzi W.
;
Khajehzadeh, Saman
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 262-270
Persistent link: https://www.econbiz.de/10011473143
Saved in:
7
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
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