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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Brand management
Online-Marketing
Consumer behaviour
579
Konsumentenverhalten
579
Online retailing
384
Online-Handel
384
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
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179
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179
Beziehungsmarketing
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177
Customer satisfaction
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54
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41
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41
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33
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Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
5
Thaichon, Park
4
Kumar, Jitender
3
Ladhari, Riadh
3
Souiden, Nizar
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Tran, Trang P.
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2
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2
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2
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2
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Casper Ferm, Lars-Erik
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Chang, Ya Ping
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Davis, Robert
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Dhir, Amandeep
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Duan, Yongrui
2
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Flavián, Marta
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Hyun, Hyowon
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Islam, Tahir
2
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2
Laroche, Michel
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
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Journal of retailing and consumer services
Journal of business research : JBR
365
International journal of internet marketing and advertising : IJIMA
216
SpringerLink / Bücher
159
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
141
Journal of marketing communications
119
Journal of advertising research
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
International journal of advertising : the review of marketing communications
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Springer eBook Collection
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
International journal of hospitality management
93
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of internet commerce
84
Tourism management : research, policies, practice
83
Technological forecasting & social change : an international journal
82
Journal of promotion management : innovations in planning and applied research
79
The journal of product & brand management
77
Industrial marketing management : the international journal for industrial and high-tech firms
75
The journal of brand management : an international journal
71
International journal of advertising : the quarterly review of marketing communications
70
Electronic commerce research
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Cogent business & management
65
Psychology & marketing
63
Business horizons
62
International journal of technology marketing : IJTMkt
60
Journal of marketing management : MM
57
Journal of promotion management : JPM
57
Journal of electronic commerce research : JECR
56
Journal of management information systems : JMIS
56
Journal of marketing
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Marketing intelligence & planning
53
Journal of travel and tourism marketing
52
International journal of contemporary hospitality management
51
International journal of e-business research : an official publication of the Information Resources Management Association
48
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ECONIS (ZBW)
222
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
3
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
4
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
5
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
6
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
7
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
8
The
internet
dilemma : an exploratory study of luxury firms’ usage of
internet
-based technologies
Baker, Jeff
;
Ashill, Nick
;
Amer, Noha
;
Diab, Ekram
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011808475
Saved in:
9
Determinants of purchase luxury counterfeit products in social commerce : the mediating role of compulsive
internet
use
Islam, Tahir
;
Pitafi, Abdul Hameed
;
Akhtar, Nadeem
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012648864
Saved in:
10
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
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