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~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
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Search: subject:"Relationship marketing"
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Markenführung
Relationship marketing
583
Beziehungsmarketing
582
Consumer behaviour
459
Konsumentenverhalten
459
Customer satisfaction
256
Kundenzufriedenheit
256
Dienstleistungsqualität
180
Service quality
180
Einzelhandel
176
Retail trade
176
Brand management
103
Online retailing
88
Online-Handel
88
Brand image
68
Markenimage
68
Social Web
64
Social web
64
Brand
58
Confidence
58
Vertrauen
58
Customer integration
57
Kundenintegration
57
Markenartikel
57
Internet marketing
53
Online-Marketing
53
Customer experience
47
E-commerce
46
Electronic Commerce
46
Viral marketing
45
Virales Marketing
45
Customer loyalty
41
Emotion
38
Customer service
36
Loyalty
36
Satisfaction
36
Kundenservice
35
Trust
33
Customer engagement
32
Brand loyalty
31
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2
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Article
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103
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English
103
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Khan, Imran
4
Hollebeek, Linda D.
3
Lombart, Cindy
3
Loureiro, Sandra Maria Correia
3
Prentice, Catherine
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Burt, Steven
2
Carlson, Jamie
2
Dawes, John
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
Han, Heesup
2
Islam, Jamid Ul
2
Kumar, Jitender
2
Kumar, Vikas
2
Louis, Didier
2
Mortimer, Gary
2
Park, Hyejune
2
Park, Jungkun
2
Rahman, Mohammad M.
2
Rana, Nripendra P.
2
Rubio Benito, Natalia
2
Trinh, Giang
2
Voola, Ranjit
2
Abbes, Intissar
1
Ackermann, Claire-Lise
1
Adam, Nawal Abdalla
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Andreassen, Tor W.
1
Anselmsson, Johan
1
Appiah, Dominic
1
Arghashi, Vahideh
1
Ariza-Montes, Antonio
1
Arizal N
1
Arpasri Sothonvit
1
Aslam, Usman
1
Assarzadegan, Parisa
1
Athanasopoulou, Pinelopi
1
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Journal of retailing and consumer services
Journal of business research : JBR
132
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Cogent business & management
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
103
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Effect of community relationship management,
relationship
marketing
orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
7
Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
Saved in:
8
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
9
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
10
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
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