//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketing management"
~subject:"Relationship marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Relationship marketing
Kundenbindungsprogramm
42
Loyalty program
42
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
22
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
7
Rabatt
7
Rebate
7
Mobile Business
5
Mobile business
5
Online retailing
5
Online-Handel
5
Sales promotion
5
Verkaufsförderung
5
E-commerce
4
Electronic Commerce
4
Preismanagement
4
Pricing strategy
4
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Marketingmanagement
3
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Theorie
3
Theory
3
Consumer data
2
Coupon
2
Direct marketing
2
Direktmarketing
2
Food trade
2
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
English
23
Author
All
Jin, Hyun Seung
2
Li, Zonghuo
2
Meyer-Waarden, Lars
2
Wang, Di
2
Yang, Wensheng
2
Agarwal, Reeti
1
Azeem, Muhammad Masood
1
Baker, Derek
1
Bergem, Ola
1
Bijmolt, Tammo H. A.
1
Bing, Mark N.
1
Bowman, Douglas
1
Bravo-Olavarria, Renzo
1
Bruwer, Johan
1
Chan, Haksin
1
Chan, May
1
Chao, Chih-Wei
1
Chen, Lin
1
Colliander, Jonas
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
Eason, C. Clifton
1
Ewing, Michael
1
Filipe, Sandra
1
Finsterwalder, Jörg
1
Galan, Jean-Philippe
1
Griffith, Garry Richard
1
Helgesen, Øyvind
1
Hudon, Tristan
1
Jai, Tun-Min
1
Kemp, Simon
1
King, Nancy J.
1
Kreis, Henning
1
Ladhari, Riadh
1
Leenheer, Jorna
1
Longley, Paul A.
1
Mafael, Alexander
1
Marques, Susana Henriques
1
Massa, Elodie
1
Mehrotra, Ankit
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of retailing
7
Journal of travel and tourism marketing
7
Marketing letters : a journal of research in marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production economics
2
International journal of production research
2
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
3
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
4
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
5
The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh
;
Hudon, Tristan
;
Massa, Elodie
;
Souiden, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
Saved in:
6
The provenance of loyalty card data for urban and retail analytics
Rains, Tim
;
Longley, Paul A.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665828
Saved in:
7
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
8
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
9
Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik
;
Bergem, Ola
;
Nervik, Bjørn
;
Schiøll …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
Saved in:
10
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->